Peregrine Reports

The CEO Report 2023

The CEO Report 2023

The CEO Report looks at how leaders in asset management communicate and where they are making the most impact. To do this we have surveyed how CEOs at the world’s largest 100 asset management firms and 50 of the leading alternative investment managers use personal branding to communicate their firm's purpose and vision.
The Global 100 Asset Management Marketing Report 2022

The Global 100 Asset Management Marketing Report 2022

Peregrine’s Global 100 Report provides a quantitative and qualitative window into how well the top 100 asset management firms in the world, measured by assets under management (AUM), perform in their integrated marketing and communications(IMC) activities.
The Alts Report 2022

The Alts Report 2022

The Alts 50 Report has been created by Peregrine to help clients gain a data-driven understanding of their strategic challenges, provide a roadmap for higher impact marketing in the industry, and showcase how firms can take their brands to the next level to stay competitive in an increasingly contested industry.
The ESG Report 2022

The ESG Report 2022

We launched our ESG Report in 2019 to help asset managers navigate the difficult challenge of finding areas of the conversation that they could own and discuss with authority. Three years on this challenge is no less pertinent.
The Digital Arms Race in Asset Management Report

The Digital Arms Race in Asset Management Report

Peregrine’s Best Practice Report is a qualitative, deep-dive follow-up to 2018’s Connected Content Report. This year’s report looks at how effectively 100 European asset managers were marketing themselves across their integrated channels. We spotlight some of the hidden behaviours and practices that underpin the performances of asset management’s most effective communicators.
Digital presence and content marketing in the asset management industry

Digital presence and content marketing in the asset management industry

This report contains an overview of how 100 asset managers of varying sizes and heritage across the US and UK - with a retail and institutional remit - promote their businesses digitally. We studied how effective they are at this promotion through a series of quantitative measures, transforming the results into guidelines and discussion points based on digital channels, type of content and language used, among others.