--- title: Impact | Peregrine Communications description: Our work with asset managers worldwide and industry-leading research have shown the critical importance of ensuring true alignment of impact offerings internally and effective communication of them externally. --- [![peregrine-communications-logo](https://www.peregrinecommunications.com/hs-fs/hubfs/site/img/peregrine-communications-logo.png?width=236&name=peregrine-communications-logo.png)![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) #### Connect with us - - - - - # Impact Making sure your impact offering stands out isn’t straightforward. Fund proliferation, greenwashing and a complex global debate around all things ESG has made it more important than ever to ensure you don’t get lost in the crowd. Our work with asset managers worldwide and industry-leading research have shown the critical importance of ensuring true alignment of impact offerings internally and effective communication of them externally. We take a comprehensive approach to impact communication by examining both the big picture and the finer details, enabling us to cater to the needs and interests of all stakeholders while avoiding potential dangers and pitfalls. ## We have helped ![ALFI logo](https://www.peregrinecommunications.com/hubfs/site/img/logos/investing/ALFI_logo.svg) ![Imperial College Business School logo](https://www.peregrinecommunications.com/hs-fs/hubfs/site/img/logos/investing/Imperial_College_Business_School_logo.png?width=1181&height=314&name=Imperial_College_Business_School_logo.png) ![Robeco logo](https://www.peregrinecommunications.com/hs-fs/hubfs/site/img/logos/investing/Robeco_logo.png?width=1986&height=580&name=Robeco_logo.png) ![Respira logo](https://www.peregrinecommunications.com/hs-fs/hubfs/site/img/logos/investing/Respira_logo.png?width=1000&height=1000&name=Respira_logo.png) ![UBP logo](https://www.peregrinecommunications.com/hubfs/site/img/logos/investing/UBP_logo.svg) ![Cambridge Associates logo](https://www.peregrinecommunications.com/hs-fs/hubfs/site/img/logos/investing/Cambridge_Associates_logo.png?width=970&height=342&name=Cambridge_Associates_logo.png) ![Wells Fargo Asset Management logo](https://www.peregrinecommunications.com/hubfs/site/img/logos/investing/Wells_Fargo_Asset_Management_logo.svg) ![Impax Asset Management logo](https://www.peregrinecommunications.com/hs-fs/hubfs/site/img/logos/investing/Impax_Asset_Management_logo.png?width=1024&height=296&name=Impax_Asset_Management_logo.png) [ View Case Studies ](https://www.peregrinecommunications.com/our-work/case-studies) ## How we can help Peregrine advises asset managers on their strategic communications. We believe in an integrated, multidisciplinary approach. Everything we do is done with the aim of building, evolving or protecting your brand through high impact communication. Public Relations Capabilities Creative Capabilities Digital Marketing Capabilities [ Play showreel ](https://www.peregrinecommunications.com/esg-and-impact#showreel-video-lightbox) Whether your firm’s strategic imperatives require you to build brand awareness, protect and evolve your reputation, shift perceptions or reach new audiences around the world, media relations is one of the most important levers to affect your standing in the court of public opinion. - **Messaging: **Understand investor priorities, market opportunity and USPs through clear corporate and product messaging. - **Media Relations: **Build visibility and awareness through media profiling of your firm, people and value proposition. - **Crisis Communications & Special Situations:** Anticipate, manage and dispel reputational threats with clear facts and disciplined communication. - **Executive Profile Raising:** Equip senior leaders with narratives, messaging and media readiness so they communicate with authority under scrutiny. - **Transactions & Deal Communications:** Communicate acquisitions, launches and strategic change with a plan that highlights value and builds credibility. We are investment management brand specialists. Whether via your digital channels or supporting your in-person interactions, thoughtfully deployed creativity can help you reach investors and other stakeholders in increasingly powerful ways. - **Brand Strategy & Identity: **You compete in a market where performance alone rarely speaks for itself; investors want to understand what sets one firm apart from another. A clear, consistent brand narrative sharpens that distinction. It frames purpose, disciplines communication, and builds recognition. Essential in an industry built on trust and judgement. - **Website Design & Development: **Your website is central to online reputation management. We have extensive experience in creating sites that champion your culture and showcase your firm’s intellectual capital. - **Visual Storytelling: **leverage design to quickly and effectively communicate complex strategies, products and processes. - **Video Production: **Produce films and animations that make your story human, credible and easy to share. - **Marketing Collateral & Investor Relations Materials: **Create institutional, on brand materials that explain your strategy, evidence performance and support fundraising across every investor touchpoint. Digital channels present an unparalleled opportunity to reach your audiences directly. We specialise in end-to-end digital marketing programs for wealth and asset managers which support capital raising, talent acquisition, and brand awareness. - **Digital marketing strategy: **define how your firm shows up online, who you target, and how they perceive your brand. - **Social media management: **plan, create, and publish content across all relevant platforms, tailored to institutional, intermediary, and private wealth audiences. - **Digital advertising:** (LinkedIn, Google, Meta, YouTube, Spotify, X) - design and run paid campaigns to reach precise audience segments with targeted messages. Optimize for lead generation. - **Integrate multi-channel campaigns:** combine paid, owned, and earned channels into cohesive corporate campaigns. - **SEO / GEO (search engine optimisation / generative engine optimisation):** improve how your firm appears in traditional and AI search results. - **Analytics to track performance, leads, and ROI:** implements tracking and reporting alongside our proprietary diagnostic to show what is working and where to invest marketing budget. - **Managing digital marketing budgets and forecasts: **plan and oversee media and activity budgets to maximise impact and efficiency. Public Relations Capabilities Whether your firm’s strategic imperatives require you to build brand awareness, protect and evolve your reputation, shift perceptions or reach new audiences around the world, media relations is one of the most important levers to affect your standing in the court of public opinion. - **Messaging: **Understand investor priorities, market opportunity and USPs through clear corporate and product messaging. - **Media Relations: **Build visibility and awareness through media profiling of your firm, people and value proposition. - **Crisis Communications & Special Situations:** Anticipate, manage and dispel reputational threats with clear facts and disciplined communication. - **Executive Profile Raising:** Equip senior leaders with narratives, messaging and media readiness so they communicate with authority under scrutiny. - **Transactions & Deal Communications:** Communicate acquisitions, launches and strategic change with a plan that highlights value and builds credibility. Creative Capabilities We are investment management brand specialists. Whether via your digital channels or supporting your in-person interactions, thoughtfully deployed creativity can help you reach investors and other stakeholders in increasingly powerful ways. - **Brand Strategy & Identity: **You compete in a market where performance alone rarely speaks for itself; investors want to understand what sets one firm apart from another. A clear, consistent brand narrative sharpens that distinction. It frames purpose, disciplines communication, and builds recognition. Essential in an industry built on trust and judgement. - **Website Design & Development: **Your website is central to online reputation management. We have extensive experience in creating sites that champion your culture and showcase your firm’s intellectual capital. - **Visual Storytelling: **leverage design to quickly and effectively communicate complex strategies, products and processes. - **Video Production: **Produce films and animations that make your story human, credible and easy to share. - **Marketing Collateral & Investor Relations Materials: **Create institutional, on brand materials that explain your strategy, evidence performance and support fundraising across every investor touchpoint. Digital Marketing Capabilities Digital channels present an unparalleled opportunity to reach your audiences directly. We specialise in end-to-end digital marketing programs for wealth and asset managers which support capital raising, talent acquisition, and brand awareness. - **Digital marketing strategy: **define how your firm shows up online, who you target, and how they perceive your brand. - **Social media management: **plan, create, and publish content across all relevant platforms, tailored to institutional, intermediary, and private wealth audiences. - **Digital advertising:** (LinkedIn, Google, Meta, YouTube, Spotify, X) - design and run paid campaigns to reach precise audience segments with targeted messages. Optimize for lead generation. - **Integrate multi-channel campaigns:** combine paid, owned, and earned channels into cohesive corporate campaigns. - **SEO / GEO (search engine optimisation / generative engine optimisation):** improve how your firm appears in traditional and AI search results. - **Analytics to track performance, leads, and ROI:** implements tracking and reporting alongside our proprietary diagnostic to show what is working and where to invest marketing budget. - **Managing digital marketing budgets and forecasts: **plan and oversee media and activity budgets to maximise impact and efficiency. [ Play showreel ](https://www.peregrinecommunications.com/esg-and-impact#showreel-video-lightbox) ## Insights ![ESG Report cover](https://www.peregrinecommunications.com/hubfs/site/esg-report/2022/esg-report-2022-example-peregrine-communications.png) ### The ESG Report 2022 We launched our ESG Report in 2019 to help asset managers navigate the difficult challenge of finding areas of the conversation that they could own and discuss with authority. Three years on this challenge is no less pertinent. [ View Report ](https://www.peregrinecommunications.com/esg-report) ## Contact our team ### Anthony Payne Managing Partner [ Contact Anthony ](mailto:anthony.payne@peregrinecommunications.com) ### Max Hilton Senior Partner [ Contact Max ](mailto:max.hilton@peregrinecommunications.com) ### Marina Fraser Harris Partner [ Contact Marina ](mailto:marina.fraserharris@peregrinecommunications.com) [![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) ### [Peregrine London](https://www.peregrinecommunications.com/contact) +44 20 3178 6868 19-20 Great Sutton St London EC1V 0DR [ Google Maps >](https://goo.gl/maps/m3fePHEmAwu) ### [Peregrine New York](https://www.peregrinecommunications.com/contact) +1 917 970 8842 The Chrysler Building New York NY 10174 [ Google Maps >](https://maps.app.goo.gl/EsyoGL34ZQCm6Vmw8) ### [Peregrine Los Angeles](https://www.peregrinecommunications.com/contact) +1 347 860 8194 3400 Riverside Drive Burbank, 91505 [ Google Maps >](https://maps.app.goo.gl/EvpsisYazURcqZAn9) #### Connect with us - - - - - Use of this website constitutes acceptance of the [Privacy Policies](https://www.peregrinecommunications.com/privacy-policies), [Terms and Conditions](https://www.peregrinecommunications.com/terms-and-conditions) and [Cookies Policy](https://www.peregrinecommunications.com/cookies-policy). © 2026 Peregrine Communications. All rights reserved. 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