--- title: Comparing IMC Marketing in the Asset Management Industry description: This report examines how well the asset management industry performs across the spectrum of IMC activities. Download a free copy here. image: https://www.peregrinecommunications.com/hubfs/connected-content-brochures.jpg --- [![peregrine-communications-logo](https://www.peregrinecommunications.com/hs-fs/hubfs/site/img/peregrine-communications-logo.png?width=236&name=peregrine-communications-logo.png)![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) #### Connect with us - - - - - [ Back ](https://www.peregrinecommunications.com/reports) # Comparing IMC Marketing in the Asset Management Industry [Reports](https://www.peregrinecommunications.com/reports) | 2 minute read ### Similar Content - [ The Digital Arms Race in Asset Management (Best Practice Report) ](https://www.peregrinecommunications.com/reports/asset-management-digital-marketing-best-practice-report) - [ Online but off-message? ](https://www.peregrinecommunications.com/reports/online-but-off-message) ![Marketing Asset Management connected content report](https://www.peregrinecommunications.com/hubfs/connected-content-brochures.jpg) Following our 2018 report on how the top 50 private equity firms in the UK promote their business digitally, this report examines how well the asset management industry performs across the spectrum of IMC activities. The key message from this study is that while the majority of asset management firms are now integrating digital into their marketing communications, few are truly leveraging engaging content and leveraging across all their channels.   While many firms may excel in one or two IMC activities, very few perform well across each marketing channel, showing that there is still no settled best practice for integrated communications. This study also defines a ‘best practice group’ which provides some important initial insights into best practice. It will also provide an important engine for further qualitative study. ## This report discusses the following questions: - What **lessons** can be gleaned from the best practices of leading asset management firms? - Across which communication channels are asset managers **most proficient** - What are the ‘**low hanging fruit**’ improvements that most asset managers could make today? - Is an asset manager’s **AUM a dominant factor** in predicting how well a firm will perform in integrated marketing communications? - If so, which metrics show the strongest correlation to asset managers’ size? - Is there any **correlation** between the individual marketing channels? i.e. is there one metric which could be called ‘fundamental’ to the rest? - Which social media channels are asset managers **using most** and what sort of content are they providing? - Is there a significant relationship between asset managers’ integrated marketing communications and the **level of media positive sentiment** they receive over time? - Are asset managers providing **valuable** thought leadership and educational content? - - - - - [mailto:?subject=Check%20out%20https://www.peregrinecommunications.com/reports/marketing-asset-management&utm_medium=social&utm_source=email%20&body=Check%20out%20https://www.peregrinecommunications.com/reports/marketing-asset-management&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20https://www.peregrinecommunications.com/reports/marketing-asset-management&utm_medium=social&utm_source=email%20&body=Check%20out%20https://www.peregrinecommunications.com/reports/marketing-asset-management&utm_medium=social&utm_source=email) #### [Previous The Digital Arms Race in Asset Management (Best Practice Report)](https://www.peregrinecommunications.com/reports/asset-management-digital-marketing-best-practice-report) #### [Next Online but off-message?](https://www.peregrinecommunications.com/reports/online-but-off-message) ![connected-content-brochures](https://www.peregrinecommunications.com/hubfs/connected-content-brochures.jpg) ### Download the free report! ### Similar Content [![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) ### [Peregrine London](https://www.peregrinecommunications.com/contact) +44 20 3178 6868 19-20 Great Sutton St London EC1V 0DR [ Google Maps >](https://goo.gl/maps/m3fePHEmAwu) ### [Peregrine New York](https://www.peregrinecommunications.com/contact) +1 917 970 8842 The Chrysler Building New York NY 10174 [ Google Maps >](https://maps.app.goo.gl/EsyoGL34ZQCm6Vmw8) ### [Peregrine Los Angeles](https://www.peregrinecommunications.com/contact) +1 347 860 8194 3400 Riverside Drive Burbank, 91505 [ Google Maps >](https://maps.app.goo.gl/EvpsisYazURcqZAn9) #### Connect with us - - - - - Use of this website constitutes acceptance of the [Privacy Policies](https://www.peregrinecommunications.com/privacy-policies), [Terms and Conditions](https://www.peregrinecommunications.com/terms-and-conditions) and [Cookies Policy](https://www.peregrinecommunications.com/cookies-policy). © 2026 Peregrine Communications. 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This material is for personal use only. #### Connect with us - - - - - ```json { "@context" : "https://schema.org", "@id" : "https://www.peregrinecommunications.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "GB", "addressLocality" : "London", "postalCode" : "EC1V 0DR", "streetAddress" : "19-20 Great Sutton Street" }, "areaServed" : [ { "@type" : "Country", "name" : "United Kingdom" }, { "@type" : "Country", "name" : "United States" } ], "contactPoint" : [ { "@type" : "ContactPoint", "areaServed" : "GB", "availableLanguage" : [ "English" ], "contactType" : "customer service", "telephone" : "+44 20 3178 6868" }, { "@type" : "ContactPoint", "areaServed" : "US", "availableLanguage" : [ "English" ], "contactType" : "customer service", "telephone" : "+1 917 970 8842" } ], "description" : "Peregrine Communications is an award-winning marketing, design and communications agency focused on the asset management and financial services sector.", "founder" : { "@type" : "Person", "jobTitle" : "Founder", "name" : "Anthony Payne", "worksFor" : { "@id" : "https://www.peregrinecommunications.com/#organization" } }, "foundingDate" : "2003", "foundingLocation" : { "@type" : "Place", "name" : "London, United Kingdom" }, "hasOfferCatalog" : { "@type" : "OfferCatalog", "itemListElement" : [ { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Strategic Positioning" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Public Relations" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Branding" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Digital Marketing" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Content Marketing" } } ], "name" : "Marketing & Communications Services" }, "image" : "https://www.peregrinecommunications.com/hubfs/site/img/culture/peregrine-communications-london.jpg", "knowsAbout" : [ "Asset Management Marketing", "Financial Services Marketing", "Investment Management PR", "Brand Strategy for Financial Firms", "Digital Marketing for Asset Managers", "Corporate Communications for Financial Services" ], "logo" : "https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo-main.svg", "name" : "Peregrine Communications", "sameAs" : [ "https://www.linkedin.com/company/peregrine-communications", "https://x.com/PeregrineComms" ], "url" : "https://www.peregrinecommunications.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.peregrinecommunications.com/#website", "@type" : "WebSite", "name" : "Peregrine Communications", "publisher" : { "@id" : "https://www.peregrinecommunications.com/#organization" }, "url" : "https://www.peregrinecommunications.com/" } ```