--- title: The ESG Report 2022 | Peregrine Communications description: In a testing year for ESG Investing, the most impactful asset managers highlight a crucial link between effective ESG communications and authenticity. image: https://www.peregrinecommunications.com/hubfs/site/esg-report/2022/esg-2022-email-banner.jpg --- [![peregrine-communications-logo](https://www.peregrinecommunications.com/hs-fs/hubfs/site/img/peregrine-communications-logo.png?width=236&name=peregrine-communications-logo.png)![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) #### Connect with us - - - - - [![Peregrine Communications](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg) ](https://www.peregrinecommunications.com/) # The ESG Report 2022 We launched our ESG Report in 2019 to **help asset managers navigate the difficult challenge** of finding areas of the conversation that they could own and discuss with authority. Three years on this challenge is no less pertinent. [ Download Report ](https://www.peregrinecommunications.com/hubfs/site/esg-report/2022/the-esg-report-2022-peregrine-communications-web.pdf) Over half, 57 % of the 100 themes assessed in this year’s report are “**over-indexed**” by the market with more content than there is organic demand for content on these topics. BNP Paribas AM topped this year’s Peregrine ranking of ESG communications effectiveness, closely followed by **Robeco and Schroders**. 70 % of the top 10 firms as ranked by communications effectiveness, grew their contextual ESG **Brand Awareness** significantly in the last 12 months. ## White Space To help marketers decide which themes to build campaigns around, **we created a framework** to isolate which themes or topics represent 'White Space' areas where there is both demonstrable organic demand and room to build genuine category authority around these topics. Select a cluster below to view which themes represent 'White Space' areas. Go back #### Big Picture **As the Covid-19 pandemic raised interest in sustainability** and the COP26 summit highlighted action to address the climate crisis, it is no surprise that the White Space framework should show significant demand for content addressing both themes. Other areas demonstrating significant interest include resilience, Sustainable Development Goals, and ESG. Under- indexed Over- indexed | Pandemics | -5 | | --- | --- | | Resilience | -5 | | SDGs | -5 | | COP | -4 | | ESG | -4 | | Sustainable development  | -4 | | Ethical Investing  | -1 | | Materiality | -1 | | Energy Investing  | 0 | | Environmental Investing  | 0 | | Thematic Investment | 0 | | UN PRI | 0 | | ESG Integration | 1 | | ESG Criteria | 2 | | ESG Data | 2 | | ESG Performance | 2 | | Sustainability | 2 | | Decarbonisation | 3 | | Responsible Investment  | 3 | | Sustainable Investing  | 3 | | ESG Demand | 4 | | Impact  | 5 | | Innovation | 5 | | Net-Zero | 5 | #### Energy **Despite rising concern over the world's dependence on fossil fuels**, our analysis shows that renewable energy solutions are often overlooked, with several themes offering opportunities for asset managers to own. These ranged from solar, tidal, and hydroelectric power to green hydrogen, while demand for content around fossil fuels continues to persist. Under- indexed Over- indexed | Fossil Fuel | -4 | | --- | --- | | Hydrogen  | -4 | | Solar Power | -3 | | Hydroelectric Power | -2 | | Tidal Power | -1 | | Alternative Energy | 1 | | Battery Storage  | 2 | | Carbon Neutrality | 3 | | Wind Power | 3 | | Coal | 4 | | energy transition | 4 | | Emissions | 5 | | Energy | 5 | | Oil and Gas | 5 | | Renewables | 5 | #### Environment **Even though asset managers are becoming gradually more sophisticated** in their responses to climate change, there remains significant demand for firms to communicate how their commitments and activities relate to nature. White Space themes included biodiversity, deforestation, flooding, soil erosion, and pollution. Under- indexed Over- indexed | Flooding | -5 | | --- | --- | | Mining | -5 | | Nature | -5 | | Recycling | -5 | | Biodiversity | -4 | | Deforestation | -4 | | Pollution | -4 | | Soil Erosion | -4 | | Vertical Farming | -3 | | Blue Economy  | -2 | | Sea-level rise | -2 | | Sustainable Agriculture | -2 | | Nature-based solutions | -1 | | Water Security | -1 | | Greenhouse Gas | 0 | | Carbon Capture | 2 | | Climate risks | 2 | | Extreme Weather | 3 | | Climate Change | 4 | | Environmental | 4 | | Reforestation | 4 | #### Governance **2021 created a sense of urgency for asset managers** to communicate the positive impact of their investments to climate-related targets. Chief among these were stewardship efforts, divestment, transparency, and SFDR, with greenwashing remaining a key area of interest considering several prominent scandals over the past 12 months. Under- indexed Over- indexed | Corruption | -3 | | --- | --- | | Divestment | -3 | | Greenwashing | -3 | | Stewardship | -3 | | Transparency | -2 | | ESG Reporting | -1 | | SFDR | -1 | | Active Engagement  | 0 | | Green Taxonomy  | 0 | | Sin stocks | 0 | | Active Ownership | 1 | | ESG Marketing | 3 | | Supply-chain transparency | 3 | | Screening | 4 | | Voting rights | 4 | | Governance | 5 | #### Product **The area of the ESG conversation that asset managers have most effectively mastered** is in communicating around their investment products. As a result, it comes as no surprise that this is the most saturated area of the ESG media landscape. Despite that, a handful of products are under-indexed including ESG ETFs, carbon offsets and carbon credits. Under- indexed Over- indexed | Carbon Credits  | -2 | | --- | --- | | Carbon Offset | -1 | | ESG ETF | -1 | | Blue Bonds | 0 | | Transition bonds | 0 | | Climate Solutions  | 1 | | ESG bonds  | 1 | | ESG funds | 1 | | Social bonds | 1 | | Sustainability-linked bonds | 1 | | Sustainable Infrastructure  | 1 | | ESG Emerging Markets | 2 | | Green Bond | 3 | | Private equity ESG | 3 | | Sustainable Fixed Income  | 3 | | Sustainable Equity  | 4 | #### Social **Previously overlooked in favour of environmental factors**, social factors are quickly becoming a critical focus of investors and other stakeholders on how asset managers can influence positive change in the companies they own and within their own firms. Key areas of white space included gender pay-gap and female leadership, as well as microfinance and affordable housing. Under- indexed Over- indexed | Affordable Housing | -2 | | --- | --- | | Gender pay-gap | -2 | | Social factors | -2 | | Female Leadership | -1 | | Diversity | 4 | | Human rights | 4 | | Culture | 5 | | Microfinance | -3 | ![White Space Sectors Diagram](https://www.peregrinecommunications.com/hubfs/site/esg-report/2022/diagram-blank-mobile-1.svg) Select a cluster below to view which themes represent 'White Space' areas. #### Big Picture **As the Covid-19 pandemic raised interest in sustainability** and the COP26 summit highlighted action to address the climate crisis, it is no surprise that the White Space framework should show significant demand for content addressing both themes. Other areas demonstrating significant interest include resilience, Sustainable Development Goals, and ESG. #### Energy **Despite rising concern over the world's dependence on fossil fuels**, our analysis shows that renewable energy solutions are often overlooked, with several themes offering opportunities for asset managers to own. These ranged from solar, tidal, and hydroelectric power to green hydrogen, while demand for content around fossil fuels continues to persist. #### Environment **Even though asset managers are becoming gradually more sophisticated** in their responses to climate change, there remains significant demand for firms to communicate how their commitments and activities relate to nature. White Space themes included biodiversity, deforestation, flooding, soil erosion, and pollution. #### Governance **2021 created a sense of urgency for asset managers** to communicate the positive impact of their investments to climate-related targets. Chief among these were stewardship efforts, divestment, transparency, and SFDR, with greenwashing remaining a key area of interest considering several prominent scandals over the past 12 months. #### Product **The area of the ESG conversation that asset managers have most effectively mastered** is in communicating around their investment products. As a result, it comes as no surprise that this is the most saturated area of the ESG media landscape. Despite that, a handful of products are under-indexed including ESG ETFs, carbon offsets and carbon credits. #### Social **Previously overlooked in favour of environmental factors**, social factors are quickly becoming a critical focus of investors and other stakeholders on how asset managers can influence positive change in the companies they own and within their own firms. Key areas of white space included gender pay-gap and female leadership, as well as microfinance and affordable housing. ![White Space Big Picture](https://www.peregrinecommunications.com/hubfs/site/esg-report/2022/white-space-diagram-big-picture.svg) ![White Space Energy](https://www.peregrinecommunications.com/hubfs/site/esg-report/2022/white-space-diagram-energy.svg) ![White Space Environment](https://www.peregrinecommunications.com/hubfs/site/esg-report/2022/white-space-diagram-environment.svg) ![White Space Governance](https://www.peregrinecommunications.com/hubfs/site/esg-report/2022/white-space-diagram-governance.svg) ![White Space Product](https://www.peregrinecommunications.com/hubfs/site/esg-report/2022/white-space-diagram-product.svg) ![White Space Social](https://www.peregrinecommunications.com/hubfs/site/esg-report/2022/white-space-diagram-social.svg) ![White Space Diagram Key](https://www.peregrinecommunications.com/hubfs/site/esg-report/2022/white-space-diagram-key.svg) ![ESG green wave banner](https://www.peregrinecommunications.com/hubfs/site/esg-report/2022/peregrine-wave-green.svg) ![ESG Report 2022 Cover Example](https://www.peregrinecommunications.com/hubfs/the-esg-report-2022-cover-peregrine-communications-xs.png) ### Want to know more? Download our report to find out where the "**White Space**" is and how you can adopt a strategy to build category authority and outperform your competitors. [ Download Report ](https://www.peregrinecommunications.com/hubfs/site/esg-report/2022/the-esg-report-2022-peregrine-communications-web.pdf) ✕ ## Download Report! Please complete the form below, to download our **ESG report 2022**. 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