--- title: Private Markets Report 2025 | Peregrine Communications description: The retailization of alternative investment 
is arguably the single most important secular 
trend in asset management. image: https://www.peregrinecommunications.com/hubfs/site/private-markets-report/bcg-private-markets-report-2025-cover.jpg --- [![peregrine-communications-logo](https://www.peregrinecommunications.com/hs-fs/hubfs/site/img/peregrine-communications-logo.png?width=236&name=peregrine-communications-logo.png)![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) #### Connect with us - - - - - [![Peregrine Communications](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg) ](https://www.peregrinecommunications.com) # The retailization of alternative investment is arguably the single most important secular trend in asset management. **The opportunities, both for investors and asset managers alike, are potentially huge. However, the challenge for private markets firms will be to build out the kind of brands, platforms and teams that can respond to this opportunity. ** Very few alternatives brands are currently well set up to address retail / wealth audiences and there is an enormous amount of work to do, not just to build that retail presence, but to educate those investors and bring them along for the journey. Peregrine has worked with alternative investment firms for more than 20 years and this clearly represents the most profound secular branding and positioning shift since the 2008/2009 global financial crisis. We’re delighted to have collaborated with BCG on this report and hope it will be useful to firms looking to accelerate their response to the retailization of alternatives. [ Download Report ](https://www.peregrinecommunications.com/hubfs/Reports/PC-BCG-Private-Markets-Report-2025.pdf) ## Retailization in numbers Global financial assets are projected to grow by around 5 percent annually until 2030, potentially reaching $350-400trn. ![fact1-colour](https://www.peregrinecommunications.com/hubfs/site/private-markets-report/fact1-colour.svg) ![fact1-white](https://www.peregrinecommunications.com/hubfs/site/private-markets-report/fact1-white.svg) ![x3-2](https://www.peregrinecommunications.com/hubfs/site/private-markets-report/x3-2.svg) ![x3-1](https://www.peregrinecommunications.com/hubfs/site/private-markets-report/x3-1.svg) Individual private investors are expected to increase their alternative allocations from single digits to 10-20% over time. ![fact2-2-colour](https://www.peregrinecommunications.com/hubfs/site/private-markets-report/fact2-2-colour.svg) ![fact2-2-white](https://www.peregrinecommunications.com/hubfs/site/private-markets-report/fact2-2-white.svg) ## Brand challenges for private markets firms ![icon1](https://www.peregrinecommunications.com/hubfs/site/private-markets-report/icon1.svg) ![](https://www.peregrinecommunications.com/hubfs/site/private-markets-report/icon1-hover.svg) As brand awareness of private markets firms has grown, so has media scrutiny. Media sentiment among private markets firms is very low, indicating reputational headwinds. ![icon2](https://www.peregrinecommunications.com/hubfs/site/private-markets-report/icon2.svg) ![](https://www.peregrinecommunications.com/hubfs/site/private-markets-report/icon2-hover.svg) As a result, looking at the top 10 private markets firms by AUM, we see that the average media sentiment score is less than 4 out of 10. ![icon3](https://www.peregrinecommunications.com/hubfs/site/private-markets-report/icon3.svg) ![](https://www.peregrinecommunications.com/hubfs/site/private-markets-report/icon3-hover.svg) Firms outside that top 10 scored almost 50% higher for media sentiment, indicating that the larger managers are being singled out as part of the media’s wider critique of private markets. ### For managers looking to capitalize on retailization the key ingredients are: ![icon4](https://www.peregrinecommunications.com/hubfs/site/private-markets-report/icon4.svg) ![](https://www.peregrinecommunications.com/hubfs/site/private-markets-report/icon4-hover.svg) Branding through corporate storytelling ![icon5](https://www.peregrinecommunications.com/hubfs/site/private-markets-report/icon5.svg) ![](https://www.peregrinecommunications.com/hubfs/site/private-markets-report/icon5-hover.svg) An education-first approach ![icon6](https://www.peregrinecommunications.com/hubfs/site/private-markets-report/icon6.svg) ![](https://www.peregrinecommunications.com/hubfs/site/private-markets-report/icon6-hover.svg) Careful reputation management ## Benchmark Yourself Against Your Peers Please select two companies to view how they compare against each other across Peregrine's 10 integrated marketing communications metrics. Company 1 Please select company Company 2 Please select company Compare To find out how you can apply Peregrine's competitor intelligence to your marketing strategy, contact Peregrine's Managing Partner, Anthony Payne. [ Contact Us ](mailto:anthony.payne@peregrinecommunications.com) #### Total Scores - - - - ![Private Markets report 2025 cover](https://www.peregrinecommunications.com/hubfs/site/private-markets-report/bcg-private-markets-report-2025-inside-cover.png) ### Download the report now to find more insights [ Download Report ](https://www.peregrinecommunications.com/hubfs/Reports/PC-BCG-Private-Markets-Report-2025.pdf) ✕ Please complete the form below, to download our **Private Markets Report 2025**. ## Other Peregrine reports Find out more about other reports put together by Peregrine’s analytics team. [ See all reports ](https://www.peregrinecommunications.com/reports) ![ceo-report-mockup](https://www.peregrinecommunications.com/hubfs/site/private-markets-report/ceo-report-mockup.png) ## Contact our team ### Anthony Payne Managing Partner [ Contact Anthony ](mailto:anthony.payne@peregrinecommunications.com) ### Max Hilton Senior Partner [ Contact Max ](mailto:max.hilton@peregrinecommunications.com) ### Bill McIntosh Senior Partner [ Contact Bill ](mailto:bill.mcintosh@peregrinecommunications.com) ### Darius Athill Partner [ Contact Darius ](mailto:darius.athill@peregrinecommunications.com) [![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) ### [Peregrine London](https://www.peregrinecommunications.com/contact) +44 20 3178 6868 19-20 Great Sutton St London EC1V 0DR [ Google Maps >](https://goo.gl/maps/m3fePHEmAwu) ### [Peregrine New York](https://www.peregrinecommunications.com/contact) +1 917 970 8842 The Chrysler Building New York NY 10174 [ Google Maps >](https://maps.app.goo.gl/EsyoGL34ZQCm6Vmw8) ### [Peregrine Los Angeles](https://www.peregrinecommunications.com/contact) +1 347 860 8194 3400 Riverside Drive Burbank, 91505 [ Google Maps >](https://maps.app.goo.gl/EvpsisYazURcqZAn9) #### Connect with us - - - - - Use of this website constitutes acceptance of the [Privacy Policies](https://www.peregrinecommunications.com/privacy-policies), [Terms and Conditions](https://www.peregrinecommunications.com/terms-and-conditions) and [Cookies Policy](https://www.peregrinecommunications.com/cookies-policy). © 2026 Peregrine Communications. 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