--- title: The CEO Report 2023 | Peregrine Communications description: The Peregrine CEO Report 2023 looks at how leaders in asset management communicate and where they are making the most impact. image: https://www.peregrinecommunications.com/hubfs/site/ceo-report/ceo-report-cover-dekstop.jpg --- [![peregrine-communications-logo](https://www.peregrinecommunications.com/hs-fs/hubfs/site/img/peregrine-communications-logo.png?width=236&name=peregrine-communications-logo.png)![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) #### Connect with us - - - - - [![Peregrine Communications](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg) ](https://www.peregrinecommunications.com) # The CEO Report 2023 How the CEOs of the world's largest asset managers cultivate their personal brands. The report analyses how CEOs at the world’s 150 largest asset management firms use personal branding to communicate their firm's purpose and vision. Assessing CEO across 5 key metrics, the report looks at personal brand awareness, share of voice, sentiment of Tier 1 media coverage and social media presence. Emphasizing that fruitful leadership requires an authentic expression of character and firm values, the report highlights the benefits and pitfalls of different leadership styles. [ Download Report ](https://www.peregrinecommunications.com/hubfs/Reports/the-ceo-report-2023-peregrine-communications.pdf) ## Succession challenges in numbers: 51 CEOs  in this report have been in their roles for less than three years. Over the last year, we have seen 14 CEO changes in a wide variety of circumstances. 80 % of the CEOs with the highest personal Brand Awareness are founders. ## CEO Search Volumes See how the brand awareness and search volumes of Alternatives and Long Only CEOs compare.     ![CEO Search Volumes](https://www.peregrinecommunications.com/hubfs/site/ceo-report/firm-aum-vs-brand-awareness-new.svg)   ![ceo-waves](https://www.peregrinecommunications.com/hubfs/site/ceo-report/ceo-waves.svg) ![CEO Report 2023 cover](https://www.peregrinecommunications.com/hubfs/site/ceo-report/ceo-report-2023-cover.png) ### Want to know more? Our goal in this report is to help CMOs and other C-suite members consider how to **use communications effectively** while seeking to understand how a number of leaders have outperformed. [ Download Report ](https://www.peregrinecommunications.com/hubfs/Reports/the-ceo-report-2023-peregrine-communications.pdf) ✕ ## Download Report! Please complete the form below, to download our **CEO report 2023**. 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All rights reserved. This material is for personal use only. #### Connect with us - - - - - ```json { "@context" : "https://schema.org", "@id" : "https://www.peregrinecommunications.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "GB", "addressLocality" : "London", "postalCode" : "EC1V 0DR", "streetAddress" : "19-20 Great Sutton Street" }, "areaServed" : [ { "@type" : "Country", "name" : "United Kingdom" }, { "@type" : "Country", "name" : "United States" } ], "contactPoint" : [ { "@type" : "ContactPoint", "areaServed" : "GB", "availableLanguage" : [ "English" ], "contactType" : "customer service", "telephone" : "+44 20 3178 6868" }, { "@type" : "ContactPoint", "areaServed" : "US", "availableLanguage" : [ "English" ], "contactType" : "customer service", "telephone" : "+1 917 970 8842" } ], "description" : "Peregrine Communications is an award-winning marketing, design and communications agency focused on the asset management and financial services sector.", "founder" : { "@type" : "Person", "jobTitle" : "Founder", "name" : "Anthony Payne", "worksFor" : { "@id" : "https://www.peregrinecommunications.com/#organization" } }, "foundingDate" : "2003", "foundingLocation" : { "@type" : "Place", "name" : "London, United Kingdom" }, "hasOfferCatalog" : { "@type" : "OfferCatalog", "itemListElement" : [ { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Strategic Positioning" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Public Relations" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Branding" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Digital Marketing" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Content Marketing" } } ], "name" : "Marketing & Communications Services" }, "image" : "https://www.peregrinecommunications.com/hubfs/site/img/culture/peregrine-communications-london.jpg", "knowsAbout" : [ "Asset Management Marketing", "Financial Services Marketing", "Investment Management PR", "Brand Strategy for Financial Firms", "Digital Marketing for Asset Managers", "Corporate Communications for Financial Services" ], "logo" : "https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo-main.svg", "name" : "Peregrine Communications", "sameAs" : [ "https://www.linkedin.com/company/peregrine-communications", "https://x.com/PeregrineComms" ], "url" : "https://www.peregrinecommunications.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.peregrinecommunications.com/#website", "@type" : "WebSite", "name" : "Peregrine Communications", "publisher" : { "@id" : "https://www.peregrinecommunications.com/#organization" }, "url" : "https://www.peregrinecommunications.com/" } ```