--- title: Dexion – Brand Building description: Dexion Capital (now Fidante Capital) engaged Peregrine to raise awareness of its advisory capacity via a targeted media campaign and award submissions. image: https://www.peregrinecommunications.com/hubfs/Imported_Blog_Media/Dexion-Case-Study.jpg --- [![peregrine-communications-logo](https://www.peregrinecommunications.com/hs-fs/hubfs/site/img/peregrine-communications-logo.png?width=236&name=peregrine-communications-logo.png)![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) #### Connect with us - - - - - [ Back ](https://www.peregrinecommunications.com/case-studies) # Dexion – Brand Building ### Similar Content - [ Avignon Capital – IMC Case Study ](https://www.peregrinecommunications.com/case-studies/avignon-capital) - [ Mercury Capital Advisors Social Media Case Study ](https://www.peregrinecommunications.com/case-studies/mercury-capital-advisors-social-media-case-study) - [ JK Investment Management Website ](https://www.peregrinecommunications.com/case-studies/jk-investment-management-website) - [ Mortgage Gym - Media Relations ](https://www.peregrinecommunications.com/case-studies/mortgagegym-media-relations) - [ RAM Active Investments - Media Relations ](https://www.peregrinecommunications.com/case-studies/ram-case-study) ![Dexion – Brand building cover](https://www.peregrinecommunications.com/hubfs/Imported_Blog_Media/Dexion-Case-Study.jpg) Dexion Capital (now Fidante Capital) engaged Peregrine to raise awareness of its advisory capacity via a targeted media campaign and award submissions. ## Objectives Building interest in and understanding of listed single manager hedge fund vehicles and differentiating Dexion funds from other listed fund vehicles. Key targets include pension funds, wealth managers and IFAs, via relevant media channels and directly to investment trust analysts. ## Strategy - Extensive media / analyst campaign to support the London Stock Exchange launches of the funds - Media interviews with chairman - Contributed articles - Leverage analyst reports - Leverage all investor reports - Company/ chairman profiles - Proactive/ structured expert commentary - Awards - Media monitoring ## Results - Successfully launching the funds - Successfully managing the share price due to positive market perceptions - Entirely positive analyst research - Positive measured investor perceptions - - - - - [mailto:?subject=Check%20out%20https://www.peregrinecommunications.com/case-studies/dexion-brand-building&utm_medium=social&utm_source=email%20&body=Check%20out%20https://www.peregrinecommunications.com/case-studies/dexion-brand-building&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20https://www.peregrinecommunications.com/case-studies/dexion-brand-building&utm_medium=social&utm_source=email%20&body=Check%20out%20https://www.peregrinecommunications.com/case-studies/dexion-brand-building&utm_medium=social&utm_source=email) ![Testimonial](https://www.peregrinecommunications.com/hubfs/Peregrine_July_2016/Images/Testimonial.svg) ##### Testimonial ‘We have been working with Peregrine since 2002 and the reason that the relationship works is because they understand our business, the marketplace we operate in and are good at helping us message consistently. We value and trust Peregrine as a partner.’ ###### Robin Bowie CEO and Founder Dexion Capital #### [Previous JPEL Private Equity Limited (JPEL) - Fund Launch](https://www.peregrinecommunications.com/case-studies/jpel-private-equity-limited-jpel-fund-launch) #### [Next Mirae Asset Global Investments - Video](https://www.peregrinecommunications.com/case-studies/mirae-asset-global-investments-video) ### Similar Content [![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) ### [Peregrine London](https://www.peregrinecommunications.com/contact) +44 20 3178 6868 19-20 Great Sutton St London EC1V 0DR [ Google Maps >](https://goo.gl/maps/m3fePHEmAwu) ### [Peregrine New York](https://www.peregrinecommunications.com/contact) +1 917 970 8842 The Chrysler Building New York NY 10174 [ Google Maps >](https://maps.app.goo.gl/EsyoGL34ZQCm6Vmw8) ### [Peregrine Los Angeles](https://www.peregrinecommunications.com/contact) +1 347 860 8194 3400 Riverside Drive Burbank, 91505 [ Google Maps >](https://maps.app.goo.gl/EvpsisYazURcqZAn9) #### Connect with us - - - - - Use of this website constitutes acceptance of the [Privacy Policies](https://www.peregrinecommunications.com/privacy-policies), [Terms and Conditions](https://www.peregrinecommunications.com/terms-and-conditions) and [Cookies Policy](https://www.peregrinecommunications.com/cookies-policy). © 2026 Peregrine Communications. All rights reserved. This material is for personal use only. #### Connect with us - - - - - ```json { "@context" : "https://schema.org", "@id" : "https://www.peregrinecommunications.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "GB", "addressLocality" : "London", "postalCode" : "EC1V 0DR", "streetAddress" : "19-20 Great Sutton Street" }, "areaServed" : [ { "@type" : "Country", "name" : "United Kingdom" }, { "@type" : "Country", "name" : "United States" } ], "contactPoint" : [ { "@type" : "ContactPoint", "areaServed" : "GB", "availableLanguage" : [ "English" ], "contactType" : "customer service", "telephone" : "+44 20 3178 6868" }, { "@type" : "ContactPoint", "areaServed" : "US", "availableLanguage" : [ "English" ], "contactType" : "customer service", "telephone" : "+1 917 970 8842" } ], "description" : "Peregrine Communications is an award-winning marketing, design and communications agency focused on the asset management and financial services sector.", "founder" : { "@type" : "Person", "jobTitle" : "Founder", "name" : "Anthony Payne", "worksFor" : { "@id" : "https://www.peregrinecommunications.com/#organization" } }, "foundingDate" : "2003", "foundingLocation" : { "@type" : "Place", "name" : "London, United Kingdom" }, "hasOfferCatalog" : { "@type" : "OfferCatalog", "itemListElement" : [ { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Strategic Positioning" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Public Relations" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Branding" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Digital Marketing" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Content Marketing" } } ], "name" : "Marketing & Communications Services" }, "image" : "https://www.peregrinecommunications.com/hubfs/site/img/culture/peregrine-communications-london.jpg", "knowsAbout" : [ "Asset Management Marketing", "Financial Services Marketing", "Investment Management PR", "Brand Strategy for Financial Firms", "Digital Marketing for Asset Managers", "Corporate Communications for Financial Services" ], "logo" : "https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo-main.svg", "name" : "Peregrine Communications", "sameAs" : [ "https://www.linkedin.com/company/peregrine-communications", "https://x.com/PeregrineComms" ], "url" : "https://www.peregrinecommunications.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.peregrinecommunications.com/#website", "@type" : "WebSite", "name" : "Peregrine Communications", "publisher" : { "@id" : "https://www.peregrinecommunications.com/#organization" }, "url" : "https://www.peregrinecommunications.com/" } ```