Mercury Capital Advisors commissioned Peregrine to grow the following and engagement of their Twitter and LinkedIn channels.Objectives
To create a social media strategy and develop the right messaging for a target online audience.
Increase the client’s social media presence and promote Mercury’s content to its target audience.
Drive traffic from Mercury’s social media, to the firm’s website.
Create content that would be of interest to Mercury’s target audience of institutional investors, RIAs, family offices, aggregators, independent broker dealers, and other wealth advisers.
Peregrine dedicated some time each day to identifying relevant accounts and connecting with those accounts in order to grow Mercury’s audience organically.
Peregrine ran a LinkedIn campaign to promote Mercury’s video content.
Peregrine Created content on a weekly basis that would be useful and informative for Mercury’s target audience. This consisted of educational video content, expert commentary, positive coverage, industry news, events & awards posts.