Brand building

Cover image for post: Middle Market Private Credit Has Entered Its Reputation Era

Middle Market Private Credit Has Entered Its Reputation Era

May 28, 2026
For much of the last decade, the middle market private credit story was relatively straightforward. As ...
Cover image for post: Personalization in the Age of AI

Personalization in the Age of AI

April 21, 2026
How personalization is reshaping the way investment managers market themselves. Attention could be ...
Cover image for post: The Attention Advantage

The Attention Advantage

March 24, 2026
Asset management marketing: how positioning drives performance. It’s becoming harder to command ...
Cover image for post: When Machines Mediate Reputation

When Machines Mediate Reputation

November 25, 2025
Why Generative Engine Optimisation Is Becoming Critical - And How Asset Managers Can Respond.
Cover image for post: Brand Strategy - Why direction is more important than speed

Brand Strategy - Why direction is more important than speed

September 8, 2022
When describing the motion of an object, physicists use two measurements: speed and velocity. Speed is ...
Cover image for post: Communicating in the New World: the Crucial Role of Digital in Asset Management Brand Building

Communicating in the New World: the Crucial Role of Digital in Asset Management Brand Building

March 10, 2022
In our annual Global 100 study, assessing the integrated marketing communications performances of the ...
Cover image for post: Miami 2022: Alts and Branding show way ahead

Miami 2022: Alts and Branding show way ahead

February 9, 2022
Like many, I look forward to January and traveling to Miami to attend the always exciting week of top ...
Cover image for post: 5 Key Steps For The Perfect Investment Pitch

5 Key Steps For The Perfect Investment Pitch

August 31, 2017
Peregrine presents a guide that explains the process of creating a perfect pitch.