EI Sturdza commissioned Peregrine to plan and execute a digital and social advertising campaign across Europe to celebrate the 10th anniversary of EI Sturdza and highlight the recent performance of their flagship fund.
Peregrine worked with our strategic partner, White Spider, to arrange strategic partnerships with key publishers and Peregrine’s in-house design team created a series of visuals to achieve the campaign’s objectives.
EI Sturdza
Objectives
To expose the fund anniversary and positive performance of an EI Sturdza fund to the Swiss, French, and German finance audience, including prospective clients.
To implement an online brand-building advertising campaign that is part of the wider integrated marketing communications plan.
To formulate effective and powerful campaign messages that engage the target audience.
Increase lead generation and website traffic.
Strategy
Carefully planned the brand-building advertising campaign by assessing and selecting the best opportunities for the client, within the given budget.
Digital adverts were hyperlinked to a landing page on EI Sturdza’s website, in order to effectively measure user engagement and to drive traffic to the website.
Targeted high profile media outlets.
Results
EI Sturdza had a high volume of exposure to the L’Agefi audience, with the advert loaded 24,416 times (i.e. number of emails opened).
Over the one-month campaign period, Peregrine generated 366 page hits as a direct result. These users were all new ‘customers’ to EI Sturdza, with whom they hadn’t previously interacted.
EI Sturdza’s click-through rate (CTR) substantially beat the benchmark.
The selection of titles used provided a fantastic reach to the targeted audiences in Europe.
Following Peregrine’s marketing communications services, total AUM increased from $1.8bn to $2.8bn.
