Peregrine worked with the Eden Rock Group to re-design the sites for Eden Rock Capital Management, Eden Rock Real Estate, ERG Capital Partners and the Group parent site to create a unified brand vision.
Eden Rock Group
Objectives
The objectives for this project were to identify how we could improve the user experience and apply this to the design. We would also create bespoke graphics and source an image library which the Group could use across all future marketing collateral.
Strategy
Our approach was to work on multiple sites concurrently. Although initially resulting in a higher workload it gave us the platform to ensure that the designs for one site would be suitable for another. It was essential that they retained the character of their parent site, but that they made allowances for the individual personalities of each.
Although we designed the sites together we made the decision to develop each in turn. Once the designs were completed, developing each site individually meant we could take advantage of economies of scale. We could re-use elements and modules, which in turn led to an extremely streamlined and accelerated build time.
Result
The new Eden Rock Group websites all follow a unified brand vision. They are lightweight minimalist approaches which feel very contemporary. We created bespoke iconography and selected accompanying image libraries which can be used on all marketing collateral.