Collating over 12,000 data points across firms’ core IMC activities, we weighed, scored and ranked each firm against their industry peers.
The purpose of this report extends well beyond merely ranking firms against their core strategic communications and marketing activities. It is firstly intended to help show firms a map of where they are currently, to benchmark against a large number of peers and an even larger amount of data. But it is also intended to provide a window into the asset management industry’s trends, most useful case studies and emerging best practices.
