Positioning Cube as a value creator and pioneer of essential local infrastructure in Europe.

Cube came to us in 2021 knowing that they were good at infrastructure investment, but not knowing how to tell the world about this and differentiate themselves in an increasingly competitive sector. Working with the leadership team, we established a narrative that encapsulated what truly made them special – the fusion of sector knowledge with operational and financial expertise – and created a robust messaging framework that would then be applied to all their communications.

Cube felt they had evolved beyond their legacy brand identity and needed a more contemporary interpretation.

We produced new messaging encapsulated by the tagline “Capability meets Capital” and a fresh visual identity by simplifying their logomark, as well as introducing a new colour palette, typeface, iconography and a more modern imagery style.

Since we began our work together, Cube's brand awareness has doubled and controlled media presence has improved across the board.

We have supported Cube with corporate announcements and deal flow communications, generating hundreds of pieces of earned media coverage across English- and French-speaking financial press, including infrastructure and investment trades publications, industry trades and national/regional press.

• 2 x increase in brand awareness

• 250+ pieces of coverage achieved