We Are

Peregrine Communications

An award-winning marketing and communications agency focused on providing differentiated and integrated marketing solutions within the asset management sector.

We pride ourselves on our unique and innovative strategic approach, specialist knowledge and
superior delivery, working closely with each one of our clients to find their true differentiators,
combining words, pictures and actions to create breakthrough communications.

Our team is located in three cities, London, New York and Dubai.

Different

Specialist Knowledge

Peregrine consultants come from a range of financial marketing and communications backgrounds, offering our clients exceptional industry and product knowledge. We are communications professionals as well as financial services experts, so our clients trust us to understand their businesses and successfully represent them with a high degree of technical expertise. We only work with clients where we believe we have the expertise and experience to make a powerful difference.

Strategic Approach

The first stage of any client programme is to define a clear message-driven strategy so that all communications are consistent and appropriate for each audience. We create, design and execute individual programmes for each client because each client is different. Strategy is the cornerstone of our work. Each activity is determined by the programme we create in partnership with our clients.

Superior Delivery

Peregrine’s team is organised around our clients. This means that our clients really do benefit from the specialist resources of the agency to deliver the agreed programme objectives.

Global Capability

We are uniquely placed to support our clients with a team located in two key locations - London and New York, and with a network of partners with proven specialist expertise in Cologne, Madrid, Dubai, Hong Kong, Beijing, Shanghai, Guangzhou, Taipei, Singapore and Sydney.

Accountable

Process

Peregrine’s client-focused process ensures that the right questions are asked in the planning stages and that our research identifies and defines the relevant messages and audience. Peregrine creates and sharpens the story you tell your audience. These are a firm’s key messages, the firm’s ‘DNA’, and we believe they are the foundation of any successful communications strategy.

Delivery

Peregrine delivers those messages. Peregrine has a strong relationship with the media, both online and traditional. We use both indirect communication, such as press and broadcasting, and direct communication – events, conferences and online. Importantly, we manage anything that has an impact on a firm’s reputation, and this extends to the creation of content, marketing materials and design.

Measurement

Peregrine measures the success of its strategies against a client’s business objectives. A successful communications campaign has the client’s goals as its core. Any other benchmark is beside the point. We measure our success in terms of a client’s aims, be that a rise in Assets under Management, new business or increased brand awareness.

We Do

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Integrated Communications Strategy

We help clients deliver business results through the power of
integrated communications. This means that we take responsibility
for delivering all of the communications mix: in words, pictures and
actions. The range of deliverables could include, for example,
messaging, media relations, marketing materials, website, social
media, networking, awards, industry events, investor and consultant
communications as well as speaker opportunities.
[more...]

Messaging

The start point to any effective communications
strategy is highly differentiated messages
designed to help our clients own a particular
competitive space.
[more...]

Media Relations

We help our clients package and 'translate' their
edge into stories and themes which are suitable
for the media.
[more...]

Crisis and Issues Management

Our clients have to navigate a difficult and complex
media and regulatory environment; we are extremely
experienced in helping them to do this.
[more...]

Design

We don't believe that you can start with 'design' - we believe
that the start point is always powerful messaging which can
then be turned into any form of communication, including
visual. We believe that your design advisers must possess
specialist knowledge to fully appreciate the subtleties of your
identity and your unique DNA.
[more...]

Coaching

We help our clients sharpen and tailor their
messages and then deliver them in the most
effective way possible.
[more...]

Event Management

Communicate. Words. Pictures. Actions.
This mantra really comes to life when we
help clients to create an event.
[more...]

Meet the Peregrines

Chris Matthews

Chris Matthews

Chairman

Anthony Payne

Anthony Payne

Founder, Group CEO

Tim Bell

Tim Bell

Senior Adviser, Investor Communications

Ben Scales

Ben Scales

Senior Adviser, Investor Communications

Rob Allard

Rob Allard

Senior Adviser, Investor Communications – Peregrine USA

Kristoffer Houlihan

Kristoffer Houlihan

Senior Adviser, Investor Communications – Peregrine USA

Geoffrey Hilliard

Geoffrey Hilliard

Senior Adviser, Investor Communications

Max Hilton

Max Hilton

Director – Peregrine USA

Charlie Wigan

Charlie Wigan

Director

Nigel Sillitoe

Nigel Sillitoe

Director – Peregrine Middle East

Daniel Jason

Daniel Jason

Associate Director

Karolis Adomaitis

Karolis Adomaitis

Senior Consultant

Darius Athill

Darius Athill

Senior Consultant

Tom Wood

Tom Wood

Art Director

Adriano Nunes

Adriano Nunes

Senior Designer

Dimitry Volos

Dimitry Volos

Web Developer

Amber Newland

Amber Newland

Designer & Project Manager

Laura Emerson

Laura Emerson

Executive Assistant to Anthony Payne & Office Manager

Alexander Layzell-Payne

Alexander Layzell-Payne

Account Executive

Emma Claydon

Emma Claydon

Account Executive

Alexander Gorokhov

Alexander Gorokhov

Account Executive

Andre Rosenblatt

Andre Rosenblatt

Account Executive – Peregrine USA

Awards

BEST MARKETING & COMMUNICATIONS CONSULTANCY

HFMWeek European Hedge Fund Service Awards2015

BEST GLOBAL MARKETING COMMUNICATIONS FIRM

Hedge Fund Journal Awards2015

BEST EUROPEAN PR FIRM

The Hedgeweek Global Awards2015, 2014, 2013, 2012, 2011

BEST REBRAND OF A DIGITAL PROPERTY

Transform Awards
2014

BEST PUBLIC RELATIONS FIRM

HFMWeek European Hedge Fund Service Awards2014, 2013, 2012, 2011,
2010, 2009

LEADING PUBLIC RELATIONS FIRM

Hedge Fund Journal Awards
2014, 2013, 2012, 2007

Testimonials

Just wanted to let you know that we posted the ‘How Risky Is Your Stock Market?’ video on Friday, and we’ve already received a lot of positive feedback, and plenty of people are asking how we created such a great video. We know the Peregrine team went way beyond the call of duty in the work and careful thought that went into this project, and we really appreciate it. Well done, and thank you.

Victor Haghani – Founder & CEO Elm Partners

“Peregrine has very capably handled our PR for several years.”

Alan Howard Brevan Howard

“The relationship we have with Peregrine has been crucial in formulating and delivering a thorough marketing and PR plan which truly reflects our characteristics and strengths as a firm. They are extremely thoughtful and diligent, taking time to really get to know the essence of Mirae Asset and what makes us tick – this sets them apart from their peer group and allows us to consider them a partner, tied to the overall future success of our business. Additionally, their high standing within their field has enabled us, as an overseas-based asset manager, to have access to the highest levels of the media world, enabling us to build our presence in the European marketplace quickly and professionally.”

Ashley Dale - Chief Marketing Officer Mirae Asset Global Investments

“We have been working with Peregrine since 2002 and the reason that the relationship works is because they understand our business, the marketplace we operate in and are good at helping us message consistently in order for our stakeholders to understand the products that we offer, their uses in portfolios and investor portfolios and what is going on. We value and trust Peregrine as a partner.”

Robin Bowie – Chairman Dexion Capital Group

“Peregrine has worked with us in a proactive and collaborative manner to improve all aspects of our public relations efforts. We are continually impressed by the quality of the client service which Peregrine delivers. They have been integral in our efforts to develop effective messaging for our target audience as well as providing us with regular opportunities to communicate to the media. They have a grasp on what is going on in the investment industry and provide valuable feedback and insights on our programs. We view Peregrine as an extension of our marketing team.”

Francois Buclez – CIO, CEO & Founding Partner Cube Capital

“Peregrine provides advice you can rely on, whether advising the company on its financial PR or communicating its message to the hedge fund and business press. Peregrine understands our business, is quick to spot a story opportunity and has excellent contacts in the media. It has achieved a standard of editorial coverage that promotes our firm to existing and future customers.”

Tim Haywood GAM

“Peregrine is the perfect PR agency match for IMQubator as a seeder of hedge funds. The Peregrine team has a superior understanding of what we are doing and delivers with an unrivaled drive and passion.”

Jeroen M. Tielman – Founder & CEO IMQubator

“When Peregrine took us under their wings we had a great investment product but we were unknown. Now we have an even greater investment product and we are well known. Peregrine did a great job and we and our investors are thankful for that.”

Athanasios T. Ladopoulos – Senior Partner & Senior Fund Manager Swiss Investment Managers GmbH

“Peregrine clearly gave us access to major English language media in the UK and in the US – print, online, and TV – and in addition to building our reputation through ‘expert commentary’ in various articles, they delivered prime profile pieces that were widely read and very valuable. We felt like we had very good, diligent support and service from the Peregrine team. We were accompanied step by step and always felt like we had access whenever we needed it.”

Jean-Francois Comte – Co-Founder Lutetia Capital

“Peregrine is a company that generates results – something that is increasingly rare these days. Their extensive media contacts and no-nonsense, results-driven approach has ensured coverage that exceeded our expectations; and in our case included the national press, specialised financial publications, the wires and international pick-up. In short, we have received excellent value for our time and limited financial investment.”

Lorraine Homewood – Marketing Director Harbour Capital Partners

“We have been very impressed with the professional service and PR guidance we have received from Peregrine over the past few years. Their ability to drill down and accurately determine the messages we would like to transmit in the industry as well as then spearhead the process surpassed all our expectations. We look forward to continuing to develop our relationship with Peregrine over the years to come.”

Timothy Gardner Signet Capital Management

“The strength and breadth of Peregrine’s network of financial media contacts across Europe has not only resulted in numerous positive articles quoting our firm and spokespeople in key UK and European target media, but more importantly has delivered high quality coverage such as corporate and CEO profiles, as well as dedicated interviews on market trends and dynamics in both broadsheet and trade publications.

Peregrine is successfully delivering on its promise to execute a tactical and highly targeted programme.”

John Graham – Senior Partner & Portfolio Manager Rogge Global Partners