Aaro Capital Case Study

We began with our Discovery & Messaging approach, which meant we could get to the heart of why founders, Peter Habermacher and Sebastien Jardon were interested in the blockchain; beyond profit generation. Their desire to bring DLT to a wider audience via a robust and highly regulated offering was at their core; and has informed every decision.

This set the guiding principles for the creation of the brand identity and collateral materials.

With the main objective of communicating stability within the DLT space, the visual identity was anchored to a calm and sober colour palette, combined with a modern sans serif and a geometric pattern. This pattern allowed a multitude of layout variations while retaining a sense of balance.

In our time working with Aaro we helped create and implement a modern yet institutional brand. We developed a new website and educational content including whitepapers, podcasts and webinars. Our marketing strategy majored on using thought leadership to establish Aaro's category authority with social media as the chief distribution tool.

We also successfully grew Aaro's brand awareness with a sustained media relations campaign. Focusing on proactive profile-raising media engagement, Peregrine secured interviews and coverage with Tier 1 financial media such as Financial Times, Institutional Investor and Reuters, as well as with investment trade publications including Investment Week, Citywire, Financial News, City AM, FundFire and HFM, among others.