The co-founders of Aaro approached us to create their verbal and visual identity. When we first met Aaro the institutional crypto space was very untested. Although we didn’t immediately understand the DLT space we instantly understood their challenge: how to provide comfort to institutional investors, in a space which in 2018 was still the great unknown.


We began with our Discovery & Messaging approach, which meant we could get to the heart of why founders, Peter Habermacher and Sebastien Jardon were interested in the blockchain; beyond profit generation. Their desire to bring DLT to a wider audience via a robust and highly regulated offering was at their core; and has informed every decision.

This set the guiding principles for the creation of the brand identity and collateral materials.

Aaro Capital infographic
Aaro Capital infographic on mobile

Brand Identity

With the main objective of communicating stability within the DLT space, the visual identity was anchored to a calm and sober colour palette, combined with a modern sans serif and a geometric pattern. This pattern allowed a multitude of layout variations while retaining a sense of balance.


In our time working with Aaro we helped create and implement a modern yet institutional brand. We developed a new website and educational content including whitepapers, podcasts and webinars. Our marketing strategy majored on using thought leadership to establish Aaro's category authority with social media as the chief distribution tool.

We also successfully grew Aaro's brand awareness with a sustained media relations campaign. Focusing on proactive profile-raising media engagement, Peregrine secured interviews and coverage with Tier 1 financial media such as Financial Times, Institutional Investor and Reuters, as well as with investment trade publications including Investment Week, Citywire, Financial News, City AM, FundFire and HFM, among others.

Increase in social media followers in the first year
Average LinkedIn searches per week
Aaro Capital social media coverage
“Peregrine have an extremely professional team who have been able to create a strong brand and design for our website. Their keen eye for the finer details allows us to effectively evoke the feelings of quality and security – exactly what we set out to do for our investors.”
Peter Habermacher, CEO
Aaro Capital

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