Digital Marketing

Cover image for post: Communicating in the New World: the Crucial Role of Digital in Asset Management Brand Building

Communicating in the New World: the Crucial Role of Digital in Asset Management Brand Building

March 10, 2022
In our annual Global 100 study, assessing the integrated marketing communications performances of the ...
Cover image for post: The Digital Decline: Engagement Falls in 2020

The Digital Decline: Engagement Falls in 2020

December 17, 2020
When we began collecting the data for our second Global 100 Report, we could never have anticipated the ...
Cover image for post: The Money Doctors know IMC works

The Money Doctors know IMC works

November 18, 2020
A new special report in The Economist aptly entitled The Money Doctors provides considerable food for ...
Cover image for post: 5 Social Media Marketing Strategy Sins You Want to Avoid

5 Social Media Marketing Strategy Sins You Want to Avoid

January 7, 2020
For the compliance departments of many financial services firms, social media is their worst nightmare, ...
Cover image for post: 4 Reasons Why We Deleted Our Faceboook Page

4 Reasons Why We Deleted Our Faceboook Page

May 31, 2019
If it doesn’t serve you, let it go. In recent years, Facebook has become the domain of (admittedly ...
Cover image for post: How To Use Linkedin Sponsored Content to Supercharge Your Posts

How To Use Linkedin Sponsored Content to Supercharge Your Posts

December 12, 2018
LinkedIn is the world’s largest professional network. 96% of the firms in the latest Peregrine study ...
Cover image for post: Digital Marketing For Financial Services: Firm Size Doesn't Matter

Digital Marketing For Financial Services: Firm Size Doesn't Matter

May 25, 2018
Larger firms are usually ahead of the curve when it comes utilising the latest technology to attract ...
Cover image for post: How to Succeed (and Fail) at Marketing as an Asset Manager

How to Succeed (and Fail) at Marketing as an Asset Manager

November 22, 2017
Peregrine Communications contributed to a report on global trends in asset management marketing ...