BH Macro, the listed closed-end investment company, engaged Peregrine to manage their media relations and raise the company’s profile amongst pension funds, wealth managers and IFAs.
The strategy focused on building interest in listed single manager fund vehicles and highlighting key differentiators.
BH Macro - International PR Support
Keep the fund in front of potential investors by targeting pension funds, wealth managers and IFAs, via relevant media channels and directly to investment trust analysts.
Raising the fund’s profile as part of the wider strategy to support the share price.
Building understanding of and interest in listed single manager fund vehicle and differentiating BH Macro fund from other funds.
Prepared the spokesperson and arranged interviews and introductions with top tier titles and target media stock pickers.
Organised and supported the writing of contributed articles to express brand thought leadership.
Organised and placed company and chairman profiles which explained the underlying strategy and future opportunity set.
Provided proactive and structured expert commentary on the fund’s strategy as well as macro events effecting the fund’s share price.
Undertook constant media monitoring
Investment trust analyst recommendations positioned the fund very favourably, e.g. the FT called the fund “everyone’s favourite”.
Positive measured investor perceptions.
Numerous pieces of coverage were achieved in Tier 1 publications, increasing the familiarity of the fund in the wider sector.