Peregrine has hired Bill McIntosh, a former investment writer at Man FRM and editor-in-chief of the Financial Institutions Group at McKinsey & Co.
Bill joins Peregrine as a director. Previously, he was editor of The Hedge Fund Journal and London editor of Reuters HedgeWorld, while also being a regular on-air guest of CNBC’s Squawk Box Europe. Before that Bill was a financial correspondent with The Independent and Dow Jones Newswires.
Peregrine focuses on providing international integrated marketing solutions alongside traditional PR, delivering the entire communications mix, with particular expertise in the financial services sector.
Anthony Payne, CEO of Peregrine Communications, said: “Helping our clients to effectively communicate their differentiated edge or service is central to the value that we bring. Bill’s story telling experience, his technical knowledge and excellent writing skills are a tremendous asset to clients.”
Having known Anthony and Peregrine for over a decade, it is exciting to join a company that combines best of breed digital solutions, marketing innovation and seasoned media relations for the financial services sector.
Bill McIntosh, Director, Peregrine Communications, added: “Although media relations advice remains vital to financial services businesses, they also need support across all channels, including content and video, direct marketing, design and social media campaigns to position and grow their businesses. They also need clear proof of marketing communications’ value. Having known Anthony and Peregrine for over a decade, it is exciting to join a company that combines best of breed digital solutions, marketing innovation and seasoned media relations for the financial services sector. I am greatly enthused to be working with our extraordinarily capable international team to develop new business areas that help clients to benefit from Peregrine’s integrated digital offering.”
Bill follows Marina Fraser Harris who joined Peregrine from WPP owned Quill PR in May.
The firm has a proven track record within the financial services sector and was recently voted Best Global Marketing Communications Agency at the Hedge Fund Journal Awards 2017.