Peregrine Wins Korea's Mirae Asset Global Investments

mirae asset global investments

Peregrine Communications, the leading specialist financial communications consultancy, has been appointed by Mirae Asset Global Investments, one of South Korea’s largest investment managers with $60 billion in AuM, to develop its branding and enhance its presence and profile across Europe.

Peregrine was selected to manage the Mirae account after a three-way competitive proposal and pitch process.

The Mirae win comes less than a year after Peregrine was appointed by Wells Fargo Asset Management to support the firm’s communications and media relations in Europe and Asia, targeting the retail, wealth management and institutional markets. Wells Fargo Asset Management has over $453 billion in AuM and is part of Wells Fargo & Company, the highly diversified financial services company with more than US $1.3 trillion in assets and operations that span the globe.

Anthony Payne, CEO of Peregrine Communications, said: “We have been following the Mirae story with great interest and we are extremely excited to have been selected to help the firm communicate its unique strengths in key European markets.”

“We chose Peregrine because of its reputation as a dynamic, solid and smart organization. Their excellent approach and deep understanding of our specialized requirements makes them stand-out from the peer group. Importantly, as an Asian based firm, we need someone we can trust in Europe to maturely handle all aspects of our marketing and communications, without cumbersome and time consuming oversight; in Peregrine we have a partner we can rely upon to always act in our best interest.”

Ashley Dale, chief marketing officer at Mirae Asset Global Investments

This announcement was featured on Gorkana.