--- title: Peregrine USA hosts inaugural US branding workshop in NYC description: Peregrine’s New York team hosted a branding and lead generation workshop for hedge fund and alternative managers held at their Fifth Avenue, New York office. image: https://www.peregrinecommunications.com/hubfs/site/img/library/us-branding-workshop-peregrine.jpg --- [![peregrine-communications-logo](https://www.peregrinecommunications.com/hs-fs/hubfs/site/img/peregrine-communications-logo.png?width=236&name=peregrine-communications-logo.png)![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) #### Connect with us - - - - - [ Back ](https://www.peregrinecommunications.com/news) # Peregrine USA hosts inaugural US branding workshop in NYC [News](https://www.peregrinecommunications.com/news) | 1 minute read ### Similar Content - [ Peregrine Names Max Hilton and Josh Cole as Co-CEOs ](https://www.peregrinecommunications.com/news/peregrine-names-max-hilton-and-josh-cole-as-co-ceos) - [ Mary Beth Kissane joins Peregrine as EVP, Head of Client Services, US ](https://www.peregrinecommunications.com/news/mary-beth-kissane-joins-peregrine-communications) - [ Best Marketing and Communications Consultancy, HFM US Hedge Fund Services Awards 2020 ](https://www.peregrinecommunications.com/news/best-marketing-communications-consultancy-hfm-us-awards-2020) - [ Meet a Peregrine: Marina Fraser Harris, Associate Director ](https://www.peregrinecommunications.com/news/meet-a-peregrine-marina-fraser-harris-associate-director) - [ Meet a Peregrine: Alexander Layzell-Payne, Digital Account Manager ](https://www.peregrinecommunications.com/news/meet-peregrine-alexander-layzell-payne-digital-account-manager) ![US Branding Workshop by Peregrine Communications](https://www.peregrinecommunications.com/hubfs/site/img/library/us-branding-workshop-peregrine.jpg) Peregrine’s New York team hosted a branding and lead generation workshop for hedge fund and alternative managers, which was held at their Fifth Avenue, New York office. Peregrine Group CEO [Anthony Payne](https://peregrinecommunications.com/about/team/new-york/anthony-payne/) and [Max Hilton](https://peregrinecommunications.com/about/team/new-york/max-hilton/), Director at Peregrine USA, led the interactive workshop on how managers can, and should be optimizing their visibility with target investors. The discussion was also aided by the expertise of Mark McGoldrick, Managing Director at Concept Capital Markets and Daniel Viola, Partner at Sadis & Goldberg. ## Key Takeaways Given the industry’s new era of transparency, investors on both sides of the Atlantic expect managers to provide a degree of explanation as to how they manage money, and are increasingly turning to a firm’s brand and digital profile for due diligence. Luckily, today’s analytics show us which branding tactics work (and indeed, don’t work) in order to successfully reach your target investors to turn a first meeting into a second, with the ultimate goal of raising and retaining assets. “A clear brand message and specialist storytelling with differentiated design are a key part of what we deliver to clients. The science is all about fully integrating activities across all channels and providing centralized and detailed analytics on which parts of marketing are working – and which are not. We’ve done some innovative creative work that has translated very well as advertising, which in turn drives awareness and leads. Telling the story and proving that it works is the art and science of what we can offer,” explains Hilton. Peregrine’s New York office will hold branding workshops for managers every six weeks. If you would like to be added to the list for the next event, or have any questions or topic areas for discussion at the next event, please email [Max Hilton](https://peregrinecommunications.com/about/team/new-york/max-hilton/). - - - - - [mailto:?subject=Check%20out%20https://www.peregrinecommunications.com/news/peregrine-usa-hosts-inaugural-us-branding-workshop-in-nyc/&utm_medium=social&utm_source=email%20&body=Check%20out%20https://www.peregrinecommunications.com/news/peregrine-usa-hosts-inaugural-us-branding-workshop-in-nyc/&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20https://www.peregrinecommunications.com/news/peregrine-usa-hosts-inaugural-us-branding-workshop-in-nyc/&utm_medium=social&utm_source=email%20&body=Check%20out%20https://www.peregrinecommunications.com/news/peregrine-usa-hosts-inaugural-us-branding-workshop-in-nyc/&utm_medium=social&utm_source=email) #### [Previous Peregrine Wins The Hedge Fund Journal 2015 Award for Best Global Marketing Communications Firm](https://www.peregrinecommunications.com/news/peregrine-wins-best-global-marketing-communications-firm) #### [Next Anthony Payne talks European vs. US Hedge Funds on N@ked Short Club](https://www.peregrinecommunications.com/news/european-us-hedge-funds) ### Similar Content [![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) ### [Peregrine London](https://www.peregrinecommunications.com/contact) +44 20 3178 6868 19-20 Great Sutton St London EC1V 0DR [ Google Maps >](https://goo.gl/maps/m3fePHEmAwu) ### [Peregrine New York](https://www.peregrinecommunications.com/contact) +1 917 970 8842 The Chrysler Building New York NY 10174 [ Google Maps >](https://maps.app.goo.gl/EsyoGL34ZQCm6Vmw8) ### [Peregrine Los Angeles](https://www.peregrinecommunications.com/contact) +1 347 860 8194 3400 Riverside Drive Burbank, 91505 [ Google Maps >](https://maps.app.goo.gl/EvpsisYazURcqZAn9) #### Connect with us - - - - - Use of this website constitutes acceptance of the [Privacy Policies](https://www.peregrinecommunications.com/privacy-policies), [Terms and Conditions](https://www.peregrinecommunications.com/terms-and-conditions) and [Cookies Policy](https://www.peregrinecommunications.com/cookies-policy). © 2026 Peregrine Communications. 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