--- title: Peregrine Holds Hedge Fund Marketing Panel at Alternative Asset Summit description: Peregrine Communications, sponsors of the 2015 Alternative Asset Summit, presented a manager education panel on in Las Vegas at the Wynn Hotel. image: https://www.peregrinecommunications.com/hubfs/alternative-asset-summit.jpg --- [![peregrine-communications-logo](https://www.peregrinecommunications.com/hs-fs/hubfs/site/img/peregrine-communications-logo.png?width=236&name=peregrine-communications-logo.png)![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) #### Connect with us - - - - - [ Back ](https://www.peregrinecommunications.com/news) # Peregrine Holds Hedge Fund Marketing Panel at Alternative Asset Summit [News](https://www.peregrinecommunications.com/news) | 1 minute read ### Similar Content - [ Peregrine Names Max Hilton and Josh Cole as Co-CEOs ](https://www.peregrinecommunications.com/news/peregrine-names-max-hilton-and-josh-cole-as-co-ceos) - [ Mary Beth Kissane joins Peregrine as EVP, Head of Client Services, US ](https://www.peregrinecommunications.com/news/mary-beth-kissane-joins-peregrine-communications) - [ Best Marketing and Communications Consultancy, HFM US Hedge Fund Services Awards 2020 ](https://www.peregrinecommunications.com/news/best-marketing-communications-consultancy-hfm-us-awards-2020) - [ Meet a Peregrine: Marina Fraser Harris, Associate Director ](https://www.peregrinecommunications.com/news/meet-a-peregrine-marina-fraser-harris-associate-director) - [ Meet a Peregrine: Alexander Layzell-Payne, Digital Account Manager ](https://www.peregrinecommunications.com/news/meet-peregrine-alexander-layzell-payne-digital-account-manager) ![](https://www.peregrinecommunications.com/hubfs/alternative-asset-summit.jpg) Peregrine Communications and Sadis & Goldberg, sponsors of the 2015 Alternative Asset Summit, presented a manager education panel on October 28, 2015 in Las Vegas at the Wynn Hotel. The panel was titled: “Hedge Fund Marketing 2.0: Managing PR and Capital Raising in Today’s Challenging Regulatory Environment.” The panel, for which 150 people were present, discussed branding and marketing opportunities for hedge funds in light of the ever-changing regulatory landscape, namely the SEC’s interpretations under the JOBS Act, CFTC rulings and marketing into Europe. Victor Park, Co-Founder of the Salt Conference and Founder of the Alternative Asset Summit commented: “The hedge fund industry is finally beginning to embrace the concept of marketing/branding and increased investor education as industry participants begin to pursue new sources of capital.” > “Like a trade, if a communications strategy is not structured and the downside is not seriously taken into consideration, it can be risky.” “Investors demand transparency and increasingly knowledge share and insight from managers today. A large part of that transparency involves communicating to existing and prospective investors as to how you manage money, and how you do so differently,” said [Max Hilton](https://peregrinecommunications.com/about/team/new-york/max-hilton/), a Director of Peregrine Communications, who was also the communications ambassador on the panel. The panel also discussed the risks of solely relying on reverse solicitation.  “Reverse solicitation is not a marketing strategy on its own. There are many communication tactics that can be deployed within the current regulatory environment,” said Daniel G. Viola, Partner and the Head of the Regulatory Compliance Group of Sadis & Goldberg.  Viola also served as the moderator of the panel. Strategic communications can provide an answer to the obstacles surrounding reverse solicitation, but control is key. “Like a trade, if a communications strategy is not structured and the downside is not seriously taken into consideration, it can be risky,” said Hilton. “This is why a systematic, controlled content strategy, leveraging your investment story and distributed via target media and key information channels is an approach to consider as a possible solution.” Don’t hesitate to [contact Peregrine](https://peregrinecommunications.com/contact/) for a free consultancy as you begin to consider your 2016 marketing and communications requirements. - - - - - [mailto:?subject=Check%20out%20https://www.peregrinecommunications.com/news/peregrine-holds-hedge-fund-marketing-panel-at-alternative-asset-summit&utm_medium=social&utm_source=email%20&body=Check%20out%20https://www.peregrinecommunications.com/news/peregrine-holds-hedge-fund-marketing-panel-at-alternative-asset-summit&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20https://www.peregrinecommunications.com/news/peregrine-holds-hedge-fund-marketing-panel-at-alternative-asset-summit&utm_medium=social&utm_source=email%20&body=Check%20out%20https://www.peregrinecommunications.com/news/peregrine-holds-hedge-fund-marketing-panel-at-alternative-asset-summit&utm_medium=social&utm_source=email) #### [Previous How Hedge Funds Use Websites to build Brand, Communicate, and Stand Out](https://www.peregrinecommunications.com/news/hedge-fund-website) #### [Next Hedgeweek: Peregrine USA Recognised in Best North American PR Firm Category](https://www.peregrinecommunications.com/news/hedgeweek-peregrine-usa-recognised-in-best-north-american-pr-firm-category) ### Similar Content [![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) ### [Peregrine London](https://www.peregrinecommunications.com/contact) +44 20 3178 6868 19-20 Great Sutton St London EC1V 0DR [ Google Maps >](https://goo.gl/maps/m3fePHEmAwu) ### [Peregrine New York](https://www.peregrinecommunications.com/contact) +1 917 970 8842 The Chrysler Building New York NY 10174 [ Google Maps >](https://maps.app.goo.gl/EsyoGL34ZQCm6Vmw8) ### [Peregrine Los Angeles](https://www.peregrinecommunications.com/contact) +1 347 860 8194 3400 Riverside Drive Burbank, 91505 [ Google Maps >](https://maps.app.goo.gl/EvpsisYazURcqZAn9) #### Connect with us - - - - - Use of this website constitutes acceptance of the [Privacy Policies](https://www.peregrinecommunications.com/privacy-policies), [Terms and Conditions](https://www.peregrinecommunications.com/terms-and-conditions) and [Cookies Policy](https://www.peregrinecommunications.com/cookies-policy). © 2026 Peregrine Communications. 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