The Association of the Luxembourg Fund Industry appoints Peregrine Communications

The Association of the Luxembourg Fund Industry (ALFI) has recently appointed Peregrine Communications to work on a cross Atlantic brief to build on its brand in the UK and US.

This is a fully integrated marketing communications brief, which will focus on positioning ALFI as the key European jurisdiction for investment funds in sustainable finance and alternative asset classes. Peregrine will highlight the wealth of expertise the Luxembourg fund industry has, as well as its comprehensive toolbox. Furthermore, pensions will be a growing area of importance going forward with the introduction of the Pan-European Personal Pension Product (PEPP).

Anouk Agnes, Deputy Director General at ALFI commented: “We are committed to the development of the Luxembourg fund industry and enabling asset managers to fulfil their role of serving investors and fostering economic growth. Our partnership with Peregrine will allow us to articulate this philosophy with a truly integrated approach to communications.”

Anthony Payne, Chief Executive at Peregrine Communications, said: “We are excited to be working closely with ALFI, who plays a vital role in enhancing Luxembourg’s position as the international fund centre of reference. Our approach has been to distil ALFI’s proposition into three key priorities for the year ahead with sustainable finance, alternative funds and a commitment to pensions. We are passionate about delivering a powerful integrated marketing communications strategy to achieve the best results for ALFI.”