--- title: JPEL Private Equity Limited (JPEL) - Fund Launch description: To create awareness of JPEL (as distinct from BSPEL) among the investment community. To differentiate JPEL from its peers in the listed private equity fund sector. image: https://www.peregrinecommunications.com/hubfs/Imported_Blog_Media/JPEL-Case-Study.jpg --- [![peregrine-communications-logo](https://www.peregrinecommunications.com/hs-fs/hubfs/site/img/peregrine-communications-logo.png?width=236&name=peregrine-communications-logo.png)![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) #### Connect with us - - - - - [ Back ](https://www.peregrinecommunications.com/case-studies) # JPEL Private Equity Limited (JPEL) - Fund Launch ### Similar Content - [ Avignon Capital – IMC Case Study ](https://www.peregrinecommunications.com/case-studies/avignon-capital) - [ Mercury Capital Advisors Social Media Case Study ](https://www.peregrinecommunications.com/case-studies/mercury-capital-advisors-social-media-case-study) - [ JK Investment Management Website ](https://www.peregrinecommunications.com/case-studies/jk-investment-management-website) - [ Mortgage Gym - Media Relations ](https://www.peregrinecommunications.com/case-studies/mortgagegym-media-relations) - [ RAM Active Investments - Media Relations ](https://www.peregrinecommunications.com/case-studies/ram-case-study) ![JPEL Private Equity Limited (JPEL) - Fund launch cover](https://www.peregrinecommunications.com/hubfs/Imported_Blog_Media/JPEL-Case-Study.jpg) To create awareness of JPEL (as distinct from BSPEL) among the investment community. ## Objectives To create awareness of JPEL (as distinct from BSPEL) among the investment community. To differentiate JPEL from its peers in the listed private equity fund sector. To create positive recommendations about JPEL in the investment press and among share tipsters working for the nationals. To highlight the change in ownership of JPEL, and to present the news in a positive way. To emphasise JPEL’s key attributes - its investment in secondaries; its lesser discount; its profitability and potential; its investment strategy - as differentiating characteristics. To brief key analysts and to organise calls between them and principals of JPEL. ## Strategy To control - as much as possible - the tone and angle of the news of the JPEL launch, we gave the story exclusively to the FT and organized an interview for the reporter with JPEL’s principals. Organised target press interviews with to key financial papers, the investment press and the specialised fund trades. Identified target analysts for one-to-one briefings and interviews with the principals of JPEL, then circulated the resulting recommendations to press. ## Results - Successfully launching the fund - Successfully managing the share price due to positive market perceptions - All analyst reports recommended JPEL as a buy - All coverage was on message - Positive measured investor perceptions - JPEL’s share price began to rise and the discount narrowed. The capital raising was an unqualified success, with the firm raising $93m, almost double the $50m target. A recent piece in Times Tempus column was followed by another 20% increase in the share price. JPEL now has the narrowest discount in the private equity sector. - - - - - [mailto:?subject=Check%20out%20https://www.peregrinecommunications.com/case-studies/jpel-private-equity-limited-jpel-fund-launch&utm_medium=social&utm_source=email%20&body=Check%20out%20https://www.peregrinecommunications.com/case-studies/jpel-private-equity-limited-jpel-fund-launch&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20https://www.peregrinecommunications.com/case-studies/jpel-private-equity-limited-jpel-fund-launch&utm_medium=social&utm_source=email%20&body=Check%20out%20https://www.peregrinecommunications.com/case-studies/jpel-private-equity-limited-jpel-fund-launch&utm_medium=social&utm_source=email) #### [Previous Acadian - Thought Leadership](https://www.peregrinecommunications.com/case-studies/acadian-thought-leadership) #### [Next Dexion – Brand Building](https://www.peregrinecommunications.com/case-studies/dexion-brand-building) ### Similar Content [![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) ### [Peregrine London](https://www.peregrinecommunications.com/contact) +44 20 3178 6868 19-20 Great Sutton St London EC1V 0DR [ Google Maps >](https://goo.gl/maps/m3fePHEmAwu) ### [Peregrine New York](https://www.peregrinecommunications.com/contact) +1 917 970 8842 The Chrysler Building New York NY 10174 [ Google Maps >](https://maps.app.goo.gl/EsyoGL34ZQCm6Vmw8) ### [Peregrine Los Angeles](https://www.peregrinecommunications.com/contact) +1 347 860 8194 3400 Riverside Drive Burbank, 91505 [ Google Maps >](https://maps.app.goo.gl/EvpsisYazURcqZAn9) #### Connect with us - - - - - Use of this website constitutes acceptance of the [Privacy Policies](https://www.peregrinecommunications.com/privacy-policies), [Terms and Conditions](https://www.peregrinecommunications.com/terms-and-conditions) and [Cookies Policy](https://www.peregrinecommunications.com/cookies-policy). © 2026 Peregrine Communications. 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