WFAM wanted to be front of mind for investors seeking answers during Covid. Our mission was to get the ‘cut through’ needed, within a given time and budget, to the specific investor audience and to generate brand exposure, driving traffic to the website.
We decided to take the emphasis on the umbrella messaging away from an opportunistic sales pitch and more onto placing a ‘social’ message.
Clicks of the display banners
Against industry benchmark of 0.10-0.15%
Below industry benchmark