--- title: Baker Gladstone & York description: We worked with BG&Y, an established IFA, to modernize their brand identity, website and communications materials. image: https://www.peregrinecommunications.com/hubfs/site/img/case-studies/imc/bgy-case-study-cover-pic.jpg --- [![peregrine-communications-logo](https://www.peregrinecommunications.com/hs-fs/hubfs/site/img/peregrine-communications-logo.png?width=236&name=peregrine-communications-logo.png)![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) #### Connect with us - - - - - [ Back ](https://www.peregrinecommunications.com/case-studies/featured/baker-gladstone-york-case-study#) # Baker Gladstone & York Case Study We worked with BG&Y, an established IFA, to modernize their brand identity, website and communications materials. BG&Y is a long-established IFA in London with a dedicated client base. When they approached us their brand had fallen behind the standard of the market. They wanted to appeal to a wider audience and connect with them emotionally. In our Discovery & Messaging sessions we identified the & (ampersand) as a key component of the relationship between IFAs and their clients. We decided that this would be the element to anchor the brand. Its versatility was employed across the website, brochures, investor portal app and all marketing collateral. ### Services - Brand Strategy & Positioning - Brand Identity - Marketing Campaigns - Website Design & Build - Team Photography - Thought Leadership - Sponsored Content Campaigns ### Impact #### 380% More page views generated by the campaign landing page #### 25K Impressions generated by the LinkedIn campaign #### 1,508 Page views up from 397 the previous month [ More Case Studies ](https://www.peregrinecommunications.com/case-studies/featured) [Power your communications ](https://www.peregrinecommunications.com/contact-old) [![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) ### [Peregrine London](https://www.peregrinecommunications.com/contact) +44 20 3178 6868 19-20 Great Sutton St London EC1V 0DR [ Google Maps >](https://goo.gl/maps/m3fePHEmAwu) ### [Peregrine New York](https://www.peregrinecommunications.com/contact) +1 917 970 8842 The Chrysler Building New York NY 10174 [ Google Maps >](https://maps.app.goo.gl/EsyoGL34ZQCm6Vmw8) ### [Peregrine Los Angeles](https://www.peregrinecommunications.com/contact) +1 347 860 8194 3400 Riverside Drive Burbank, 91505 [ Google Maps >](https://maps.app.goo.gl/EvpsisYazURcqZAn9) #### Connect with us - - - - - Use of this website constitutes acceptance of the [Privacy Policies](https://www.peregrinecommunications.com/privacy-policies), [Terms and Conditions](https://www.peregrinecommunications.com/terms-and-conditions) and [Cookies Policy](https://www.peregrinecommunications.com/cookies-policy). © 2026 Peregrine Communications. All rights reserved. This material is for personal use only. #### Connect with us - - - - - ```json { "@context" : "https://schema.org", "@id" : "https://www.peregrinecommunications.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "GB", "addressLocality" : "London", "postalCode" : "EC1V 0DR", "streetAddress" : "19-20 Great Sutton Street" }, "areaServed" : [ { "@type" : "Country", "name" : "United Kingdom" }, { "@type" : "Country", "name" : "United States" } ], "contactPoint" : [ { "@type" : "ContactPoint", "areaServed" : "GB", "availableLanguage" : [ "English" ], "contactType" : "customer service", "telephone" : "+44 20 3178 6868" }, { "@type" : "ContactPoint", "areaServed" : "US", "availableLanguage" : [ "English" ], "contactType" : "customer service", "telephone" : "+1 917 970 8842" } ], "description" : "Peregrine Communications is an award-winning marketing, design and communications agency focused on the asset management and financial services sector.", "founder" : { "@type" : "Person", "jobTitle" : "Founder", "name" : "Anthony Payne", "worksFor" : { "@id" : "https://www.peregrinecommunications.com/#organization" } }, "foundingDate" : "2003", "foundingLocation" : { "@type" : "Place", "name" : "London, United Kingdom" }, "hasOfferCatalog" : { "@type" : "OfferCatalog", "itemListElement" : [ { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Strategic Positioning" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Public Relations" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Branding" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Digital Marketing" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Content Marketing" } } ], "name" : "Marketing & Communications Services" }, "image" : "https://www.peregrinecommunications.com/hubfs/site/img/culture/peregrine-communications-london.jpg", "knowsAbout" : [ "Asset Management Marketing", "Financial Services Marketing", "Investment Management PR", "Brand Strategy for Financial Firms", "Digital Marketing for Asset Managers", "Corporate Communications for Financial Services" ], "logo" : "https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo-main.svg", "name" : "Peregrine Communications", "sameAs" : [ "https://www.linkedin.com/company/peregrine-communications", "https://x.com/PeregrineComms" ], "url" : "https://www.peregrinecommunications.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.peregrinecommunications.com/#website", "@type" : "WebSite", "name" : "Peregrine Communications", "publisher" : { "@id" : "https://www.peregrinecommunications.com/#organization" }, "url" : "https://www.peregrinecommunications.com/" } ```