Alex Layzell-Payne

Partner, Head of Digital

Overview

Alex oversees global digital marketing and social media operations at Peregrine, leading the strategy and execution of integrated digital campaigns across paid, owned, and earned channels. Alex ensures each campaign aligns with the firm’s broader brand identity and messaging, driving measurable awareness, engagement, and lead generation for our asset and wealth management clients.

Selected Client Experience

He manages digital and social media strategies for leading global firms, with AUMs ranging from $1bn to $700bn+, including Union Bancaire Privée, Brevan Howard, MacKay Shields, Cube Infrastructure Managers, New York Life Investments, Citco, Ardian, and CIFC.

Scope of digital marketing services:

  • Digital marketing strategy
  • Social media management
  • Digital advertising (LinkedIn, Google, Meta, YouTube, Spotify, X)
  • Integrated multi-channel campaigns
  • SEO / GEO (search engine optimisation / generative engine optimisation)
  • Email marketing and automation journeys
  • Digital content (articles, website pages, videos, creatives)
  • Analytics to track performance, leads, and ROI
  • A/B tests and ongoing optimisation
  • Managing digital marketing budgets and forecasts

Background and Education

Alex has over a decade of digital marketing experience in wealth and asset management, and has completed professional programmes and certifications with Harvard, Yale, the University of Oxford, Google, and the Digital Marketing Institute.

Become a Peregrine

We are always on the lookout for hard-working, self-motivated, creative people to join us in both London and New York. If you would like to join a dynamic and specialist team, please email us with your CV and a covering letter outlining what you would bring to Peregrine.

All of our roles require you to have a real interest in pursuing marketing communications as your choice of career, be able to learn quickly and bring an enthusiastic, can-do attitude.

 

Contact us for more information on our current full-time opportunities and internships.

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