Alex Gorokhov

Overview

Alex Gorokhov is a Partner at Peregrine Communications, specialising in the private markets and alternative asset management sectors. During his decade in the industry, he has advised some of the world’s largest investment managers across private equity, private credit, infrastructure and real estate, as well as several high-profile hedge funds and sovereign wealth funds. His strategic remit has ranged from country-specific mandates to global profile-raising campaigns, supporting firms during M&A, fundraising, geographic expansion, strategy diversification, leadership change and other major corporate developments. Prior to Peregrine, he worked at FGS Global, where he sat in the financial services team, working on asset management, banking and insurance clients.

Core Expertise (Comms & Integrated Marketing)

• Deep experience in strategic messaging and narrative development for investment managers to support short- and long-term business objectives
• Extensive knowledge of international media relations landscape for investment managers, with active relationships across core tier-1 and trade publications
• Ideation and execution of integrated global campaigns spanning traditional and digital media, as well as direct marketing
• Supporting clients' investor relations functions including curation of marketing materials, profile raising with investors, and roadshow support
• Executive visibility programmes, leadership profiling, and spokesperson strategy
• Leadership and spokesperson training ahead of key engagements including event speeches, investor presentations and AGMs
• Thought leadership creation and distribution
• Reputation management, issues navigation and communications support during organisational change

Selected Client Experience

Ambienta, Ardian, Arjun Infrastructure Partners, Astorg, Aquis Exchange, Brevan Howard, Credit Suisse, CPP Investments, Cube Infrastructure Managers, Deutsche Bank, Infranity, KPMG, Man Group, Marble Bar Asset Management, Nippon Active Value Fund, Omni Partners, Qatar Investment Authority, RAM Active Investments, Rede Partners, RoundShield Partners, Samruk-Kazyna, Serone Capital Management, Terra Firma, Warwick Capital, Wells Fargo Asset Management.

Background/Education

BA Spanish and Russian, University of Bristol; Investment Management Certificate (Unit 1), BPP University