--- title: How To Use Linkedin Sponsored Content to Supercharge Your Posts description: LinkedIn is the world’s largest professional network. 96% of the firms in the latest Peregrine study have a LinkedIn presence – up from 94% in 2017 image: https://www.peregrinecommunications.com/hubfs/How%20To%20Use%20Linkedin%20Sponsored%20Content%20to%20Supercharge%20Your%20Posts.png --- [![peregrine-communications-logo](https://www.peregrinecommunications.com/hs-fs/hubfs/site/img/peregrine-communications-logo.png?width=236&name=peregrine-communications-logo.png)![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) #### Connect with us - - - - - [ Back ](https://www.peregrinecommunications.com/insights) # How To Use Linkedin Sponsored Content to Supercharge Your Posts [Insights](https://www.peregrinecommunications.com/insights) | 3 minute read ### Similar Content - [ Middle Market Private Credit Has Entered Its Reputation Era ](https://www.peregrinecommunications.com/insights/middle-market-private-credit-has-entered-its-reputation-era) - [ Personalization in the Age of AI ](https://www.peregrinecommunications.com/insights/personalization-in-the-age-of-ai) - [ The Attention Advantage ](https://www.peregrinecommunications.com/insights/asset-management-marketing-how-positioning-drives-performance) - [ Hedge Funds Must Win the Narrative in 2026 ](https://www.peregrinecommunications.com/insights/hedge-funds-must-win-the-narrative-in-2026) - [ When Machines Mediate Reputation ](https://www.peregrinecommunications.com/insights/when-machines-mediate-reputation) ![](https://www.peregrinecommunications.com/hubfs/How%20To%20Use%20Linkedin%20Sponsored%20Content%20to%20Supercharge%20Your%20Posts.png) LinkedIn is the world’s largest professional network. **96%** of the firms in [the latest Peregrine study](https://peregrinecommunications.com/library/insights/connected-content/) have a LinkedIn presence – up from **94%** in 2017 – in comparison to the **58%** and **65%** which have a YouTube or Twitter account respectively.   LinkedIn also allows the targeting of a more focused business demographic through its unique targetting functions. Moreover, research suggests that **60%** LinkedIn users do not visit Twitter regularly.   > Research suggests that **60%** LinkedIn users do not visit Twitter regularly.   In terms of lead generation, LinkedIn is far and away the strongest social network. One study has shown that **80%** of B2B leads come from LinkedIn in comparison with other social media platforms. The same research highlights the importance of LinkedIn content in driving B2B leads, with **94%** of B2B marketers now distributing content across LinkedIn. It is a highly effective distribution tool, but it is vital that the content is of sufficiently high-quality. > The average senior manager reads ten pieces of content before making a decision. This means shared content must stand out to have an impact.   The average senior manager reads ten pieces of content before making a decision. This means shared content must stand out to have an impact. LinkedIn offers some outstanding opportunities to ‘supercharge’ this content: sponsored content, sponsored InMail, dynamic advertisements, display advertisements and text advertisements. There is also the opportunity to pay-per-click or per-impression. This means (like YouTube) firms only pay for the advertisements that are consumed. The most powerful reason to use LinkedIn’s sponsored solutions is that it offers unprecedented ability to target and reach very specific demographics. Want to target pension fund trustees in Hong Kong? LinkedIn can help you target this demographic. > Targeted advertisements mean that professionals see what is relevant to them and thus they are more likely to click on them. Targeted advertisements mean that professionals see what is relevant to them and thus they are more likely to click on them. Additionally, sponsored content comes up on professionals’ news feeds and inboxes, and so it is more likely to be seen and read, leading to a higher conversion rate. When putting out a print advertisement there is no guarantee of who will see it, and no feedback on the impact it has had. Print advertisements in key publications are in decline and are often extremely expensive. LinkedIn Sponsored Content is the opposite. You can set your own budget and select a target audience based on job titles, prospects, industries, relevant groups, company size and a range of other factors. This means that your content will only be seen by relevant LinkedIn members. You can then see how many click throughs to your website each campaign has generated, how many people have viewed your content and how many people have followed your account as a direct result of the campaign ** ****Best practice tips**   - You must follow normal compliance regulations when using LinkedIn Sponsored Content. This means staying away from content related to performance and fund marketing, and sticking to promoting insights and educational content. - Campaigns require a minimum spend of just £1,000 to make an impact. - To get a high click through rate ensure that your content is highly relevant to the audience targeted. - Keep your audience as targeted as possible. It is better to have a few click throughs from relevant LinkedIn members, than many click throughs from a massive general audience. - Divide your budget between different audiences to A/B test which audience produces superior results. If a campaign isn’t working, cut it off and reallocate the budget to a different audience. Importantly, LinkedIn’s sponsored solutions enable the tracking, measurement and improvement of the content shared, meaning that each subsequent iteration of a company’s social marketing ought to be better than the last. - - - - - [mailto:?subject=Check%20out%20https://www.peregrinecommunications.com/insights/linkedin-sponsored-content&utm_medium=social&utm_source=email%20&body=Check%20out%20https://www.peregrinecommunications.com/insights/linkedin-sponsored-content&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20https://www.peregrinecommunications.com/insights/linkedin-sponsored-content&utm_medium=social&utm_source=email%20&body=Check%20out%20https://www.peregrinecommunications.com/insights/linkedin-sponsored-content&utm_medium=social&utm_source=email) #### [Previous Investors want Manager's Stories](https://www.peregrinecommunications.com/insights/investors-want-managers-stories) #### [Next What Makes The Best Financial Print Ads?](https://www.peregrinecommunications.com/insights/best-financial-print-ads) ### Similar Content [![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) ### [Peregrine London](https://www.peregrinecommunications.com/contact) +44 20 3178 6868 19-20 Great Sutton St London EC1V 0DR [ Google Maps >](https://goo.gl/maps/m3fePHEmAwu) ### [Peregrine New York](https://www.peregrinecommunications.com/contact) +1 917 970 8842 The Chrysler Building New York NY 10174 [ Google Maps >](https://maps.app.goo.gl/EsyoGL34ZQCm6Vmw8) ### [Peregrine Los Angeles](https://www.peregrinecommunications.com/contact) +1 347 860 8194 3400 Riverside Drive Burbank, 91505 [ Google Maps >](https://maps.app.goo.gl/EvpsisYazURcqZAn9) #### Connect with us - - - - - Use of this website constitutes acceptance of the [Privacy Policies](https://www.peregrinecommunications.com/privacy-policies), [Terms and Conditions](https://www.peregrinecommunications.com/terms-and-conditions) and [Cookies Policy](https://www.peregrinecommunications.com/cookies-policy). © 2026 Peregrine Communications. All rights reserved. This material is for personal use only. #### Connect with us - - - - - ```json { "@context" : "https://schema.org", "@id" : "https://www.peregrinecommunications.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "GB", "addressLocality" : "London", "postalCode" : "EC1V 0DR", "streetAddress" : "19-20 Great Sutton Street" }, "areaServed" : [ { "@type" : "Country", "name" : "United Kingdom" }, { "@type" : "Country", "name" : "United States" } ], "contactPoint" : [ { "@type" : "ContactPoint", "areaServed" : "GB", "availableLanguage" : [ "English" ], "contactType" : "customer service", "telephone" : "+44 20 3178 6868" }, { "@type" : "ContactPoint", "areaServed" : "US", "availableLanguage" : [ "English" ], "contactType" : "customer service", "telephone" : "+1 917 970 8842" } ], "description" : "Peregrine Communications is an award-winning marketing, design and communications agency focused on the asset management and financial services sector.", "founder" : { "@type" : "Person", "jobTitle" : "Founder", "name" : "Anthony Payne", "worksFor" : { "@id" : "https://www.peregrinecommunications.com/#organization" } }, "foundingDate" : "2003", "foundingLocation" : { "@type" : "Place", "name" : "London, United Kingdom" }, "hasOfferCatalog" : { "@type" : "OfferCatalog", "itemListElement" : [ { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Strategic Positioning" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Public Relations" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Branding" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Digital Marketing" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Content Marketing" } } ], "name" : "Marketing & Communications Services" }, "image" : "https://www.peregrinecommunications.com/hubfs/site/img/culture/peregrine-communications-london.jpg", "knowsAbout" : [ "Asset Management Marketing", "Financial Services Marketing", "Investment Management PR", "Brand Strategy for Financial Firms", "Digital Marketing for Asset Managers", "Corporate Communications for Financial Services" ], "logo" : "https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo-main.svg", "name" : "Peregrine Communications", "sameAs" : [ "https://www.linkedin.com/company/peregrine-communications", "https://x.com/PeregrineComms" ], "url" : "https://www.peregrinecommunications.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.peregrinecommunications.com/#website", "@type" : "WebSite", "name" : "Peregrine Communications", "publisher" : { "@id" : "https://www.peregrinecommunications.com/#organization" }, "url" : "https://www.peregrinecommunications.com/" } ```