--- title: "Digital Marketing For Financial Services: Firm Size Doesn't Matter" description: Our research found that the size of a private equity firm is irrelevant when it comes to effective digital marketing for financial services. image: https://www.peregrinecommunications.com/hubfs/Private-Equity-firms-more-savvy-when-it-comes-to-digital-marketing-1.jpg --- [![peregrine-communications-logo](https://www.peregrinecommunications.com/hs-fs/hubfs/site/img/peregrine-communications-logo.png?width=236&name=peregrine-communications-logo.png)![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) #### Connect with us - - - - - [ Back ](https://www.peregrinecommunications.com/insights) # Digital Marketing For Financial Services: Firm Size Doesn't Matter [Insights](https://www.peregrinecommunications.com/insights) | 1 minute read ### Similar Content - [ Middle Market Private Credit Has Entered Its Reputation Era ](https://www.peregrinecommunications.com/insights/middle-market-private-credit-has-entered-its-reputation-era) - [ Personalization in the Age of AI ](https://www.peregrinecommunications.com/insights/personalization-in-the-age-of-ai) - [ The Attention Advantage ](https://www.peregrinecommunications.com/insights/asset-management-marketing-how-positioning-drives-performance) - [ Hedge Funds Must Win the Narrative in 2026 ](https://www.peregrinecommunications.com/insights/hedge-funds-must-win-the-narrative-in-2026) - [ When Machines Mediate Reputation ](https://www.peregrinecommunications.com/insights/when-machines-mediate-reputation) ![digital marketing for financial services banner](https://www.peregrinecommunications.com/hubfs/Private-Equity-firms-more-savvy-when-it-comes-to-digital-marketing-1.jpg) Larger firms are usually ahead of the curve when it comes utilising the latest technology to attract investors. However, our research found that **the size of a private equity firm or its heritage is irrelevant** when it comes to effective digital marketing. We looked at the top 50 UK  private equity firms and found that there was no correlation between a firm’s AUM and the effectiveness of its digital marketing: the top five firms managed between £470 million and £5.5 billion. Smaller private equity firms were more than capable of competing with their larger counterparts. > Our research found that the size of a private equity firm or its heritage is irrelevant when it comes to effective digital marketing. [Palatine](https://www.palatinepe.com/) (ranked second) manages around £470m whereas [Permira](https://www.permira.com/) (ranked first) manages £5.5bn. Likewise, mid-sized firms like [NorthEdge Capital](http://northedgecapital.com/) (71% and 3rd overall) and [Endless](http://www.endlessllp.com/) (67% and 4th overall) overcame any disadvantage associated with their relatively small size through visually appealing websites. Our data shows that there is a closer correlation between the age of the firm and a failure to embrace digital channels effectively, as shown by  the bottom-five ranked firms. [Charterhouse Capital Partners](http://www.charterhouse.co.uk/) (est. 1982), [Hermes GPE](http://www.hermesgpe.com/) (est. 1992), and [Capital Trust Group](http://www.capitaltrustltd.com/) (est. 1985) have all established themselves as key players in the private equity industry. However, none of these firms have a social media presence. The failure of top PE firms to capitalise on digital marketing means that this is one of the few areas where smaller players have the opportunity to take the initiative and lead the way. This is a great way for smaller firms to attract talent, promote CSR initiatives, source deals, build strong brands, distribute content, and attract investors without a huge marketing budget. - - - - - [mailto:?subject=Check%20out%20https://www.peregrinecommunications.com/insights/digital-marketing-for-financial-services&utm_medium=social&utm_source=email%20&body=Check%20out%20https://www.peregrinecommunications.com/insights/digital-marketing-for-financial-services&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20https://www.peregrinecommunications.com/insights/digital-marketing-for-financial-services&utm_medium=social&utm_source=email%20&body=Check%20out%20https://www.peregrinecommunications.com/insights/digital-marketing-for-financial-services&utm_medium=social&utm_source=email) #### [Previous 5 Key Ways Asset Managers can Capitalise on Social Media](https://www.peregrinecommunications.com/insights/asset-managers-social-media) #### [Next How Social Media Video Marketing Is Changing Communications](https://www.peregrinecommunications.com/insights/social-media-video-marketing) ### Similar Content [![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) ### [Peregrine London](https://www.peregrinecommunications.com/contact) +44 20 3178 6868 19-20 Great Sutton St London EC1V 0DR [ Google Maps >](https://goo.gl/maps/m3fePHEmAwu) ### [Peregrine New York](https://www.peregrinecommunications.com/contact) +1 917 970 8842 The Chrysler Building New York NY 10174 [ Google Maps >](https://maps.app.goo.gl/EsyoGL34ZQCm6Vmw8) ### [Peregrine Los Angeles](https://www.peregrinecommunications.com/contact) +1 347 860 8194 3400 Riverside Drive Burbank, 91505 [ Google Maps >](https://maps.app.goo.gl/EvpsisYazURcqZAn9) #### Connect with us - - - - - Use of this website constitutes acceptance of the [Privacy Policies](https://www.peregrinecommunications.com/privacy-policies), [Terms and Conditions](https://www.peregrinecommunications.com/terms-and-conditions) and [Cookies Policy](https://www.peregrinecommunications.com/cookies-policy). © 2026 Peregrine Communications. 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This material is for personal use only. #### Connect with us - - - - - ```json { "@context" : "https://schema.org", "@id" : "https://www.peregrinecommunications.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "GB", "addressLocality" : "London", "postalCode" : "EC1V 0DR", "streetAddress" : "19-20 Great Sutton Street" }, "areaServed" : [ { "@type" : "Country", "name" : "United Kingdom" }, { "@type" : "Country", "name" : "United States" } ], "contactPoint" : [ { "@type" : "ContactPoint", "areaServed" : "GB", "availableLanguage" : [ "English" ], "contactType" : "customer service", "telephone" : "+44 20 3178 6868" }, { "@type" : "ContactPoint", "areaServed" : "US", "availableLanguage" : [ "English" ], "contactType" : "customer service", "telephone" : "+1 917 970 8842" } ], "description" : "Peregrine Communications is an award-winning marketing, design and communications agency focused on the asset management and financial services sector.", "founder" : { "@type" : "Person", "jobTitle" : "Founder", "name" : "Anthony Payne", "worksFor" : { "@id" : "https://www.peregrinecommunications.com/#organization" } }, "foundingDate" : "2003", "foundingLocation" : { "@type" : "Place", "name" : "London, United Kingdom" }, "hasOfferCatalog" : { "@type" : "OfferCatalog", "itemListElement" : [ { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Strategic Positioning" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Public Relations" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Branding" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Digital Marketing" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Content Marketing" } } ], "name" : "Marketing & Communications Services" }, "image" : "https://www.peregrinecommunications.com/hubfs/site/img/culture/peregrine-communications-london.jpg", "knowsAbout" : [ "Asset Management Marketing", "Financial Services Marketing", "Investment Management PR", "Brand Strategy for Financial Firms", "Digital Marketing for Asset Managers", "Corporate Communications for Financial Services" ], "logo" : "https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo-main.svg", "name" : "Peregrine Communications", "sameAs" : [ "https://www.linkedin.com/company/peregrine-communications", "https://x.com/PeregrineComms" ], "url" : "https://www.peregrinecommunications.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.peregrinecommunications.com/#website", "@type" : "WebSite", "name" : "Peregrine Communications", "publisher" : { "@id" : "https://www.peregrinecommunications.com/#organization" }, "url" : "https://www.peregrinecommunications.com/" } ```