Making a difference, marketing a difference

How the asset management industry can create stronger, clearer, ESG marketing content

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There is a significant gap between content investors are looking for
and the content that managers are providing.

The last 12 months has seen a significant increase in the amount of ESG related content created by asset managers.

In this report we have sought to provide a framework by which asset managers can better contribute to the complex ESG conversation in a more meaningful way, a way that better reflects the interests and needs of investors.

Sustainable assets not just a European story

Globally, sustainable assets were $30.7 trillion at the beginning of 2018, a 126 percent increase since 2012.

ESG Report Global Costs

Deluge of ESG marketing content

There has been a 67% increase globally in ESG related content from asset managers across Tier 1 media in the last 12 months.


Where is the conversation most saturated?

34% of the seventy topics assessed in this report are "over-indexed" by the market.

ESG Report Infographic Windfarms

White Space data

Search White Space
Social White Space
ESG Report White Space Data table 1
ESG Report White Space Data table 2
ESG Report 2020 example

Want to know how you can stand out?

Download our report to find out where the "white space" is, how you can win at category authority and outperform your competitors.

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