Developing messaging and branding for a top performing activist investor in Japanese small and midcap companies.

Peregrine worked with Nippon Active Value Fund (NAVF) to develop proposition messaging and full visual branding including the investment trust’s logo and related brand assets.

Our initial aim was to provide NAVF with powerful and distinctive branding and marketing materials to inform investors. With the groundwork in place, we helped NAVF position its concentrated activist approach as a compelling route for British investors seeking diversification beyond the UK and US.

We organised NAVF’s media relations to encourage journalists to cover capital raises and trust acquisitions.

We looked to secure media coverage on several high-profile activist campaigns where NAVF was agitating for governance reform, higher dividends and board changes at select Japanese companies.

Finally, we used LinkedIn to build an audience and grow awareness about NAVF among clients and potential investors.

The website continues to receive increased traffic and now lets investors register to automatically receive the monthly factsheet. The website also features periodic video updates from the investment advisors.

NAVF’s community on LinkedIn has grown organically from a couple of dozen to about 500 followers. This helped facilitate NAVF being voted ‘Best country Specialist’ in the 2025 QuotedData Investor’s Choice Awards.

Media coverage has occurred in leading investment and financial media including The Telegraph Questor column, The Times, Midas column (Mail on Sunday), Citywire, Investor’s Chronicle, Reuters and Bloomberg plus podcasts including Money Makers and Armchair Trader.