Our goal was to support ALFI, in partnership with Morningstar and Zeb, in their goal to empower investors in their financial journey by driving sustainable innovation and change in the asset management industry. Peregrine invited leading European journalists to a virtual event where the report was unveiled, as well as arranging exclusives for the reports with Bloomberg. Our design team also produced a video highlighting the key findings from the study and interviewing the main contributors to the report.
As part of a truly integrated marketing campaign, the video formed part of a sponsored content campaign on LinkedIn and was hosted on a dedicated landing page.
Exclusive features in Bloomberg
Spike in search traffic in the last 5 years
Increase in Brand Momentum