--- title: ASEAN IM - Social Media Strategy and Engagement description: Asean Investment Management, the boutique investment management group focused on Asia, engaged Peregrine to devise a social media strategy to increase brand awareness. image: https://www.peregrinecommunications.com/hubfs/Imported_Blog_Media/asean-contentmarketing-2.jpg --- [![peregrine-communications-logo](https://www.peregrinecommunications.com/hs-fs/hubfs/site/img/peregrine-communications-logo.png?width=236&name=peregrine-communications-logo.png)![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) #### Connect with us - - - - - [ Back ](https://www.peregrinecommunications.com/case-studies) # ASEAN IM - Social Media Strategy and Engagement ### Similar Content - [ Avignon Capital – IMC Case Study ](https://www.peregrinecommunications.com/case-studies/avignon-capital) - [ Mercury Capital Advisors Social Media Case Study ](https://www.peregrinecommunications.com/case-studies/mercury-capital-advisors-social-media-case-study) - [ JK Investment Management Website ](https://www.peregrinecommunications.com/case-studies/jk-investment-management-website) - [ Mortgage Gym - Media Relations ](https://www.peregrinecommunications.com/case-studies/mortgagegym-media-relations) - [ RAM Active Investments - Media Relations ](https://www.peregrinecommunications.com/case-studies/ram-case-study) ![ASEAN IM - Social media strategy and engagement cover](https://www.peregrinecommunications.com/hubfs/Imported_Blog_Media/asean-contentmarketing-2.jpg) Asean Investment Management, the boutique investment management group focused on Asia, engaged Peregrine to devise a social media strategy to increase brand awareness. Peregrine’s in-house messaging team ensured that the strategy delivered the company’s values and adopted the right tone of voice for the audience. ## Objectives To create a social media strategy and develop the right messaging for the target online audience. Create Twitter, LinkedIn and Facebook accounts to increase the client’s social media presence and reach the target audience of key journalists, industry publications and investors. Provide monthly analytics which show the effectiveness of social media and set objectives for the next month. To reach 100 followers on both Twitter and Facebook within three months. ## Key Activities Created a presence on social media channels that was consistent with ASEAN’S existing brand image. Peregrine created new social media content on a weekly basis by using existing written materials and media interviews. This content was then posted daily, at optimal times. Peregrine’s design team created social media banners which were used to support the content visually. Monitored social media channels for follower activity, encouraging engagement with followers and fans. Produced a social media log and dashboard to analyse impressions, reach and engagement. From the analytics, we derived a social media strategy and recommendations for ASEAN. Social media links were integrated into newsletters to further promote the platforms. ## Results On Twitter, ASEAN gained 130 followers over three months, received 11,100 impressions over four months, and had profile visits from 217 people in the space of a single month. On Facebook, ASEAN gained 100 page likes, 2,553 reaches, and 99 fans over a three-month period. Through these social media accounts, Peregrine has increased the brand awareness, SEO, and online presence of ASEAN. ASEAN has reached a new audience, gaining exposure to potential investors and key journalists, and can distribute company news more widely. - - - - - [mailto:?subject=Check%20out%20https://www.peregrinecommunications.com/case-studies/asean-im-social-media-strategy-and-engagement&utm_medium=social&utm_source=email%20&body=Check%20out%20https://www.peregrinecommunications.com/case-studies/asean-im-social-media-strategy-and-engagement&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20https://www.peregrinecommunications.com/case-studies/asean-im-social-media-strategy-and-engagement&utm_medium=social&utm_source=email%20&body=Check%20out%20https://www.peregrinecommunications.com/case-studies/asean-im-social-media-strategy-and-engagement&utm_medium=social&utm_source=email) #### [Previous Penso Advisors – Website Development](https://www.peregrinecommunications.com/case-studies/penso-advisors-website-development) #### [Next Mirae Asset Global Investments - Advertising Creative](https://www.peregrinecommunications.com/case-studies/mirae-asset-global-investments-advertising-creative) ### Similar Content [![Peregrine Communications Logo](https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo.svg)](https://www.peregrinecommunications.com) ### [Peregrine London](https://www.peregrinecommunications.com/contact) +44 20 3178 6868 19-20 Great Sutton St London EC1V 0DR [ Google Maps >](https://goo.gl/maps/m3fePHEmAwu) ### [Peregrine New York](https://www.peregrinecommunications.com/contact) +1 917 970 8842 The Chrysler Building New York NY 10174 [ Google Maps >](https://maps.app.goo.gl/EsyoGL34ZQCm6Vmw8) ### [Peregrine Los Angeles](https://www.peregrinecommunications.com/contact) +1 347 860 8194 3400 Riverside Drive Burbank, 91505 [ Google Maps >](https://maps.app.goo.gl/EvpsisYazURcqZAn9) #### Connect with us - - - - - Use of this website constitutes acceptance of the [Privacy Policies](https://www.peregrinecommunications.com/privacy-policies), [Terms and Conditions](https://www.peregrinecommunications.com/terms-and-conditions) and [Cookies Policy](https://www.peregrinecommunications.com/cookies-policy). © 2026 Peregrine Communications. All rights reserved. This material is for personal use only. #### Connect with us - - - - - ```json { "@context" : "https://schema.org", "@id" : "https://www.peregrinecommunications.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "GB", "addressLocality" : "London", "postalCode" : "EC1V 0DR", "streetAddress" : "19-20 Great Sutton Street" }, "areaServed" : [ { "@type" : "Country", "name" : "United Kingdom" }, { "@type" : "Country", "name" : "United States" } ], "contactPoint" : [ { "@type" : "ContactPoint", "areaServed" : "GB", "availableLanguage" : [ "English" ], "contactType" : "customer service", "telephone" : "+44 20 3178 6868" }, { "@type" : "ContactPoint", "areaServed" : "US", "availableLanguage" : [ "English" ], "contactType" : "customer service", "telephone" : "+1 917 970 8842" } ], "description" : "Peregrine Communications is an award-winning marketing, design and communications agency focused on the asset management and financial services sector.", "founder" : { "@type" : "Person", "jobTitle" : "Founder", "name" : "Anthony Payne", "worksFor" : { "@id" : "https://www.peregrinecommunications.com/#organization" } }, "foundingDate" : "2003", "foundingLocation" : { "@type" : "Place", "name" : "London, United Kingdom" }, "hasOfferCatalog" : { "@type" : "OfferCatalog", "itemListElement" : [ { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Strategic Positioning" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Public Relations" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Branding" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Digital Marketing" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Content Marketing" } } ], "name" : "Marketing & Communications Services" }, "image" : "https://www.peregrinecommunications.com/hubfs/site/img/culture/peregrine-communications-london.jpg", "knowsAbout" : [ "Asset Management Marketing", "Financial Services Marketing", "Investment Management PR", "Brand Strategy for Financial Firms", "Digital Marketing for Asset Managers", "Corporate Communications for Financial Services" ], "logo" : "https://www.peregrinecommunications.com/hubfs/site/img/peregrine-communications-logo-main.svg", "name" : "Peregrine Communications", "sameAs" : [ "https://www.linkedin.com/company/peregrine-communications", "https://x.com/PeregrineComms" ], "url" : "https://www.peregrinecommunications.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.peregrinecommunications.com/#website", "@type" : "WebSite", "name" : "Peregrine Communications", "publisher" : { "@id" : "https://www.peregrinecommunications.com/#organization" }, "url" : "https://www.peregrinecommunications.com/" } ```