Account Executive - NY

Comms skills

  • Writing skills for key client documents
  • Create media background and briefing materials to help prepare clients for interviews
  • Selling in press releases and bylined articles – secure relevant opportunities and results
  • Hosting client media interviews
  • Develop and maintain strong relationships with relevant journalists
  • Build and maintain editorial, speaking and awards and events calendars

Digital skills

  • Produce content for social posts
  • Understanding of Google Analytics
  • Basic understanding of how social can complement comms work
  • Basic understanding of HubSpot
  • Ability to write Google ad campaigns

Administrative/agency operations

  • Builds own profile within team
  • Time management on multiple accounts, using
  • Record hours and expenses, promptly, accurately
  • Develops activity plans and compiles target media lists, drafts meetings agendas
  • Manage interns on daily scans and clippings
  • Positive contribution to the team
  • Understanding of current affairs
  • Quality standards across all work – Proofread every document you have written or contributed to – zero typos
  • Don’t go over budget or record excessive hours to a client, without permission from your boss

Client services

  • Editorial planning – follow up and evaluation
  • Builds relationships with clients – secondary point of contact in absence of SAE/AM
  • Understands wider marketing mix
  • Understanding of industry sector – keep yourself informed about the clients business, their market, and their competitors
  • Research – look online for stories that are relevant to your clients
  • Keeps managers informed
  • Prepare ahead of meetings

Account management and strategic thinking

  • Shares ideas
  • Manages client expectations

Business Development

  • Contribute to brainstorming process
  • Provide research on industry topics for new business process
  • Start to develop presentation skills for pitches

People Management

  • Begin to build supervisory skills by managing interns
  • Develop good team relationships

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