Aaro Capital

The co-founders of Aaro approached us to create their verbal, written and visual identity. When we first met Aaro the institutional crypto space was very untested. Although we didn’t immediately understand the DLT space we instantly understood their challenge: how to provide comfort to institutional investors, in a space which in 2018 was still the great unknown.

We began with our Messaging & Discovery approach, which meant we could get to the heart of why Peter and co-founder Sebastien were interesting in the blockchain; beyond profit generation. Their desire to bring DLT to a wider audience via a robust and highly regulated offering was at their core; and has informed every decision.

This set the guiding principles for the creation of the brand identity and collateral materials.

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