With enormous change and competitive pressures, it has never been more vital for financial services firms to find new ways to communicate what makes them unique. There is a far greater array of tools and technologies that companies can use to reach and engage their target audiences and markets. These factors create a significant challenge but also an opportunity for those firms and marketers who want to ‘power up’ the effectiveness of their communications.
Peregrine helps marketers navigate these challenges with industry leading proprietary benchmarking and diagnostics research. This shows where firms can generate the largest impact from their campaigns, as well as through our tried and tested methodologies for developing effective content, messaging and engagement campaigns.
One of the most relevant shifts in financial communications has been the massively growing importance of exceptional design and visualisation.
Whether this is the design of an infographic, a gif, a website, a slide deck, a logo, an advertisement, an investor letter, a webinar, a business card, a LinkedIn post, or a direct mail piece - effective design can create engagement, relevance and drive results.
Communicating complex financial stories, content and narratives across multiple touchpoints and channels, with fast turnarounds, requires an integrated multi-specialist team. You need strategy, analytics, designers, developers, specialist writers and digital and traditional communicators working together, applying best practice process, methodologies and project management tools. This is the capability we have created at Peregrine.
Effective campaigns are integrated, multi-channel, and create or shift perception in a sustained way. They are deeply connected to your own brand identity, offering real insights to the audiences you serve.