Thought leadership is critical for making sure your firm's core capabilities are front and centre of your out-bound communications. Our proprietary Message Penetration Analysis (MPA) helps you create lasting 'category authority' around the topics you want to be known for.
Assess key messages in owned thought leadership and how they are penetrating earned media
Understand the strengths and weaknesses of your media strategy to maximise the impact of future campaigns on your firm's business objectives
Gain competitor intelligence on peers' strategies and provide internal stakeholders with a concrete rationale for decision-making