Power up the effectiveness of your communications

Message Penetration Analysis

Thought leadership is critical for making sure your firm's core capabilities are front and centre of your out-bound communications. Our proprietary Message Penetration Analysis (MPA) helps you create lasting 'category authority' around the topics you want to be known for.

Key benefits:

  • Assess key messages in owned thought leadership and how they are penetrating earned media
  • Understand the strengths and weaknesses of your media strategy to maximise the impact of future campaigns on your firm's business objectives
  • Gain competitor intelligence on peers' strategies and provide internal stakeholders with a concrete rationale for decision-making