Crisis and Issues Management

In our annual Global 100 study, assessing the integrated marketing communications performances of the world’s 100 largest asset managers measured by AUM, we sought to understand how their social media fared amid another year where the news agenda was dominated by the COVID-19 pandemic.

With journalists working under unusual constraints and reporting on unexpected corporate events, we have noticed more mistakes in financial news stories than usual.

If an investor or customer were to Google you right now, what would they find out about you? Is it positive – or reputationally damaging?

The Peregrine Webinar Series looks at how communications can be adapted for a COVID-19 world of social distancing and remote communication.

Recently media crisis experts Anthony Payne, Chief Executive of Peregrine Communications, and Jonathan Coad, Consultant Solicitor with Keystone Law, hosted a client seminar in central London to discuss reputation protection.

Recently media crisis experts Anthony Payne, Chief Executive of Peregrine Communications, and Jonathan Coad, Consultant Solicitor with Keystone Law, hosted a client seminar in central London to discuss reputation protection.

If you look up the rules of crisis management you will overwhelmingly find that the most important rule is to communicate: ‘What happened, why it happened, why it won’t happen again.’