Peregrine’s specialists are experts at working with the media to ensure our clients’ objectives, positioning and USPs are communicated to their target audiences.
Using our specialist knowledge of the asset management, hedge fund, and financial services sectors, we develop story angles based around themes that appeal to the relevant media, and ensure a targeted approach that delivers the best results for our clients. We have the expertise and resources to act as an outsourced press office, ensuring that our client’s key objectives are realised. In the past year alone, Peregrine has managed media relations campaigns across more than 50 countries in 5 continents.
Objectives
Establish the International Asset Manager's brand in Europe and Asia.
Provide media coverage for the launch of six new SICAV sub-funds.
Provide on-going media opportunities for the executive team, the fund portfolio managers and the investment strategists. Support road shows, plan and host media events in Europe, act as a press office for the brand.
Strategy
Introduced the brand and business growth story by arranging introductory meetings for senior marketing and business development executives during their visits to Europe and Asia.
Strategized and implemented fund launch campaigns across Europe, including embargoed interviews with top tier financial media outlets followed by distribution of press releases in each territory.
Continuously created high-impact opportunities for key portfolio management teams through selective placement of opinion pieces, interviews with portfolio managers, strategic expert commentary, and media events.
Organised road shows and media meetings for the chief investment strategists in the UK.
Results
With Peregrine, the manager went from having little to no media coverage, to achieving more than 300 pieces over a one-year period, spread throughout a selection of 13 target countries.
Attained multiple media stories dedicated exclusively to the manager’s business growth in Europe, following journalist meetings with the relevant spokespeople.
Prominent coverage achieved in the most influential financial media across Europe following introductions of portfolio managers to journalists.
Portfolio managers positioned as ‘go to’ experts on particular themes e.g. EM, China, European bonds, high yield bonds etc.
