Substantial input to client planners – asses the actions on each planner – implement and oversee teams’ delivery
Strong writing skills for content generation
Ensure key messages are injected into all external content
Host clients media interviews (trade/online and tier 1).
Assess news stories unearthed by AEs/SAEs and highlight best ones to clients to include the underlying target journalists and storylines in 3/6-month Planner.
Manage smaller clients self-sufficiently with regular advice from senior team and manage AEs/SAEs on these if required.
Support on messaging creation by mirroring interviews, compiling all necessary information and making recommendations to senior team on direction of messaging.
Participate in media training sessions
Use personal media contacts to secure effective media relations
Ability to pitch an exclusive media campaign
Show an understanding of proactive/reactive media engagement
Lead by example with phone pitching and email pitches
Write solid first drafts of senior level editorial assignments
Digital Skills
Assist AD selling in digital services to clients
Basic understanding of digital strategy – SEO, SEM, LinkedIn campaigns, Google Ads, and PPC
Understand how HubSpot works
Administrative/agency operations
Run internal planning meetings
Advise team of deadlines – manage up and down. Ensure objectives are met flawlessly and on time.
Understand business objectives
Plan and manage own time
Ambassador for the company
Regular contact with digital team – forward work of interest
Prepare ahead of meetings
Don’t go over budget or record excessive hours to a client, without permission from your boss
Record hours and expenses, promptly, accurately
Time management on multiple accounts, using Monday.com
Client Services
Main day-to-day contact for client
Understands clients, their market and competitors
Consistently delivers to clients and maintains a good working relationship
Generate new ideas and value-add initiatives –ensure regular contact on story angles, content creation, speaking opps
Account Management and strategic thinking/planning
Manage projects and ensure implementation – review and edit all written materials developed by account team
Demonstrate in-depth knowledge of client and objectives
Look for ways to increase client satisfaction and flag
Understand the need to achieve billable targets
Business Development
Develop proposal writing
Contribute to pitch preparation & confident at discussing daily account management at pitch
Clear communication & strong presentation skills
Develop and maintain contacts
Follow up on networking opps
Recognise new business opps – work with AD to action
People Management
Manage AE’s/SAE’s/Interns – ensure they meet deadlines and work effectively with journalists
Positive relationships with team, proactively give constructive feedback
