Account Manager - London

Comms Skills

  • Substantial input to client planners – asses the actions on each planner – implement and oversee teams’ delivery
  • Strong writing skills for content generation
  • Ensure key messages are injected into all external content
  • Host clients media interviews (trade/online and tier 1).
  • Assess news stories unearthed by AEs/SAEs and highlight best ones to clients to include the underlying target journalists and storylines in 3/6-month Planner.
  • Manage smaller clients self-sufficiently with regular advice from senior team and manage AEs/SAEs on these if required.
  • Support on messaging creation by mirroring interviews, compiling all necessary information and making recommendations to senior team on direction of messaging.
  • Participate in media training sessions
  • Use personal media contacts to secure effective media relations
  • Ability to pitch an exclusive media campaign
  • Show an understanding of proactive/reactive media engagement
  • Lead by example with phone pitching and email pitches
  • Write solid first drafts of senior level editorial assignments

Digital Skills

  • Assist AD selling in digital services to clients
  • Basic understanding of digital strategy – SEO, SEM, LinkedIn campaigns, Google Ads, and PPC
  • Understand how HubSpot works

Administrative/agency operations

  • Run internal planning meetings
  • Advise team of deadlines – manage up and down. Ensure objectives are met flawlessly and on time.
  • Understand business objectives
  • Plan and manage own time
  • Ambassador for the company
  • Regular contact with digital team – forward work of interest
  • Prepare ahead of meetings
  • Don’t go over budget or record excessive hours to a client, without permission from your boss
  • Record hours and expenses, promptly, accurately
  • Time management on multiple accounts, using

Client Services

  • Main day-to-day contact for client
  • Understands clients, their market and competitors
  • Consistently delivers to clients and maintains a good working relationship
  • Generate new ideas and value-add initiatives –ensure regular contact on story angles, content creation, speaking opps

Account Management and strategic thinking/planning

  • Manage projects and ensure implementation – review and edit all written materials developed by account team
  • Demonstrate in-depth knowledge of client and objectives
  • Look for ways to increase client satisfaction and flag
  • Understand the need to achieve billable targets

Business Development

  • Develop proposal writing
  • Contribute to pitch preparation & confident at discussing daily account management at pitch 
  • Clear communication & strong presentation skills
  • Develop and maintain contacts
  • Follow up on networking opps
  • Recognise new business opps – work with AD to action

People Management

  • Manage AE’s/SAE’s/Interns – ensure they meet deadlines and work effectively with journalists
  • Positive relationships with team, proactively give constructive feedback

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