Comms Skills
- Substantial input to client planners – asses the actions on each planner – implement and oversee teams’ delivery
- Strong writing skills for content generation
- Ensure key messages are injected into all external content
- Host clients media interviews (trade/online and tier 1).
- Assess news stories unearthed by AEs/SAEs and highlight best ones to clients to include the underlying target journalists and storylines in 3/6-month Planner.
- Manage smaller clients self-sufficiently with regular advice from senior team and manage AEs/SAEs on these if required.
- Support on messaging creation by mirroring interviews, compiling all necessary information and making recommendations to senior team on direction of messaging.
- Participate in media training sessions
- Use personal media contacts to secure effective media relations
- Ability to pitch an exclusive media campaign
- Show an understanding of proactive/reactive media engagement
- Lead by example with phone pitching and email pitches
- Write solid first drafts of senior level editorial assignments
Digital Skills
- Assist AD selling in digital services to clients
- Basic understanding of digital strategy – SEO, SEM, LinkedIn campaigns, Google Ads, and PPC
- Understand how HubSpot works
Administrative/agency operations
- Run internal planning meetings
- Advise team of deadlines – manage up and down. Ensure objectives are met flawlessly and on time.
- Understand business objectives
- Plan and manage own time
- Ambassador for the company
- Regular contact with digital team – forward work of interest
- Prepare ahead of meetings
- Don’t go over budget or record excessive hours to a client, without permission from your boss
- Record hours and expenses, promptly, accurately
- Time management on multiple accounts, using Monday.com
Client Services
- Main day-to-day contact for client
- Understands clients, their market and competitors
- Consistently delivers to clients and maintains a good working relationship
- Generate new ideas and value-add initiatives –ensure regular contact on story angles, content creation, speaking opps
Account Management and strategic thinking/planning
- Manage projects and ensure implementation – review and edit all written materials developed by account team
- Demonstrate in-depth knowledge of client and objectives
- Look for ways to increase client satisfaction and flag
- Understand the need to achieve billable targets
Business Development
- Develop proposal writing
- Contribute to pitch preparation & confident at discussing daily account management at pitch
- Clear communication & strong presentation skills
- Develop and maintain contacts
- Follow up on networking opps
- Recognise new business opps – work with AD to action
People Management
- Manage AE’s/SAE’s/Interns – ensure they meet deadlines and work effectively with journalists
- Positive relationships with team, proactively give constructive feedback
