Comms skills
- Focuses on adding value through evaluation of activities
- Aims for best practice to meet client contract terms
- Regularly measures client satisfaction and takes action
- Provide first stage crisis management -identifies when to seek senior help
- Owns day to day client management – planning and execution of plan with on message themes to follow
- Client daily point of contact for planning future activities
- Advanced presentation skills
- Understands principles of business development
- Expert in industry sector
- Positions Peregrine as strategic partner
- Proactively builds relationships with key opinion leaders
- Create website content
- Support when requited on media and/or messaging training
- Provides support on script writing and film project management as required.
Digital skills
- Incorporate digital strategy in client planners
- Confidently sell in digital services
- Have a solid understanding of SEO, SEM, LinkedIn campaigns, Google Ads, and PPC
- Complete campaign reporting
- Understand how Hubspot works
- Know who you can target on Linked In campaigns
Administrative/agency operations
- Ensure business objectives are met by managing team
- Ensure client accounts remain profitable
- Ambassador for company at internal and external events
- Welcomes accountability
- Record hours and expenses, promptly, accurately
- Time management on multiple accounts, using Monday.com
Client services
- The account lynchpin between NY/UK/Design/Digital
- Seen as the trusted advisor to client
- Provide client coaching in advance of media interviews
- in-depth knowledge of economic issues
- Manage client satisfaction – review and action
- in-depth understanding of client’s business and market
- Anticipates potential problems – finds solutions and communicates to client
- Prepare ahead of meetings
Account management and strategic thinking
- Responsible and accountable for financial aspects on accounts – compile billability stats for senior team to review
- Think creatively – generates profitability
- Identifies client objectives
- Provide high level counsel to client
Business development
- Spearhead new business efforts with support from Associate Director/Director
- Develop and deliver powerful presentations
- Convert new business into revenue
- Instil strong new business ethic in team
People management
- Understands fundamentals of leadership and motivations and applies to team
- Conduct reviews – develop and retain staff
- Mentors line reports – provide guidance on content and client management
- Conduct resource and capacity planning
- Conduct interviews
